16 Aug 2002
LOS ANGELES: Sony Ericsson Mobile Communications has launched a US
street-based PR campaign
13 May 2005
| by Mary Cowlett
,000
In January, O2 launched a nationwide picture messaging competition, in partnership with Nokia and Premier ...
mobile phone owners to use picture messaging services. To build awareness of Nokia's 'fashion' handsets ...
ran daily competition reminders, pictures of the 12 finalists and three follow-up features, plus ...
15 Nov 2002
| by Ian Hall
Mobile-phone company Sony Ericsson is reviewing its UK PR with an agency hire possible early next...Sony Ericsson used Edelman until April this year when it took its UK PR in-house.
However, UK marketing manager Kerry Matheson said this week that Sony Ericsson 'has struggled to be as proactive as we ...
to increase our profile and have relationships with more of them,' she added.
Matheson said Sony Ericsson ...
22 Feb 2002
| by UWE FORSTER and SEBASTIAN VESPER
WIESBADEN: Sony Ericsson Mobile Communications (SEMC) Germany has
handed its product, brand...The Wiesbaden-based agency is to help boost Ericsson and Sony's joint
mobile venture to the top ...
handled press work
for Sony Ericsson since January. The agency was appointed last year to handle PR for Sony in Germany, and
the Wiesbaden team has overseen comms surrounding the company's games
console ...
25 Oct 2001
| by Chris Scott,
LONDON - Recently merged mobile phone giant Sony Ericsson is to host a raft of pitches worldwide...help would be hired for, or when the pitches will take place.
Sony and Ericsson, which own equal ...
in excess of 5bn.
The first Sony Ericsson branded phones will appear in the third quarter of next ...
26 Oct 2001
| by CHRIS SCOTT
Recently merged mobile phone giant Sony Ericsson is to host a raft
of pitches worldwide ...
on which areas of PR external help would be
hired for, or when the pitches will take place.
Sony ...
them last year, worth in
excess of 5bn.
The first Sony Ericsson branded phones will appear ...
09 May 2003
| by Robert Gray
Client: Sony Ericsson
PR Team: BlueberryFrog/StrawberryFrog
Campaign: Drool
Timescale...to achieve a degree of stand-out from the crowd, Sony Ericsson wanted its T300, a retro-styled handset aimed ...
on an established craze that other brands had already latched on to. To achieve this, Sony Ericsson turned ...
of amusing viral MPEGs were created to reinforce the Drool concept and bring in the association with Sony ...
16 Jul 2004
recently Sony to ensure that customers have access to the latest digital realtones. In addition ...
and picture phones isn't too bad, but some are really cheesy using cars and good-looking girls.'
MATTHEW, 13 ...
.'
ELOISE, 12
'Picture phones are cool. I don't mind all the marketing, although some of it is a bit ...
04 Apr 2003
| by Ian Hall
promoting the network's picture messaging offer - which O2 dubs 'media messaging' - that launched last ...
02 Jun 2000
| by JENNIFER WHITEHEAD
and then for further background details, or pictures or
audio clips, they can access our web site.
Leader, p ...