Media news brief: Sony Pictures promotes film with online campaign
13 Apr 2005
Sony Pictures Releasing is promoting the 29 April UK release of xXx2:The Next Level with an online
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LONDON – Sony Pictures Releasing, the distributor behind 'Closer' and 'Spider-Man 2', has appointed...the management of Sony Pictures' consumer database and will be responsible for developing and implementing its ... screening attendance for key Sony Pictures award contenders. Stuart Williams, marketing director for Sony Pictures, said: "Spinnaker clearly understands the challenges we face and it has been refreshing ...
Sony Pictures Releasing is promoting the 29 April UK release of xXx2:The Next Level with an online
' will make their TV debut on terrestrial channel Five following a deal with Sony Pictures....The deal runs until 2008 and will mean all of Sony Pictures' feature films will make their terrestrial debut on Five. The package, signed with Sony Pictures Television International, also includes ... from Sony Pictures will also be screened on Five and its new digital channels Five Life, which launches ...
electronics division, and film distribution arm Sony Pictures....with content coming from the Sony Pictures content arm. Carl Pring, Sony's head of brand and advertising, said Sony would run Blu-ray campaigns towards the end of the year to coincide with the release of major ... -ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Sony UK is working on promoting ...
LONDON - Sony Pictures, McDonald's, State Farm and Toyota are the first brands to have signed up...of free music downloads. To promote the opening of Sony Pictures' comedy Nick and Norah's Infinite ... to launch its new music service with other joint-venture partners Sony BMG, Universal Music Group, Warner Music Group and Sony ATV/ Music Publishing. MySpace Music will also incorporate the entire music ...
LONDON - Yahoo and Sony have signed an undisclosed agreement to develop co-branding strategies...for Sony Pictures Entertainment's on Yahoo's network. Yahoo chairman and chief executive Terry Semel ... The companies are setting up a new web portal, Sony on my Yahoo, which will offer consumers access to Sony products, promotions and branded content. Sony is loading its computers with special ...
LONDON - Yahoo and Sony have signed an undisclosed agreement to develop co-branding strategies...for Sony Pictures Entertainment's on Yahoo's network. Yahoo chairman and chief executive Terry Semel ... The companies are setting up a new web portal, Sony on my Yahoo, which will offer consumers access to Sony products, promotions and branded content. Sony is loading its computers with special ...
LONDON - James Bond to star in Fallon's next TV ad for Sony....as James Bond in a spot that will highlight Sony Pictures' role as the long-term distributor and commercial ... Bond film, Quantum of Solace, will not promote specific Sony products. It is being overseen by Fallon ... as the TV campaign advertising the tie-up, Sony will continue with product placement in the latest film ...
NEW YORK - Sony Corporation of America has handed its 420m North American media-buying account...to the Sony Pictures Entertainment media account it has handled for the last 14 years. Sister agency McCann-Erickson, also owned by the Interpublic Group of Companies, handles the creative work for Sony Pictures. The agency will now also be responsible for media planning and buying for Sony Electronics, formerly held ...
LONDON - Sony Europe has appointed Naked Communications to its roster of agencies....in an increasingly complex media environment." Naked is expected to work across Sony's music, pictures, games ... innovation to Sony's advertising and marketing. The agency has been appointed by David Patton, the senior vice-president of communications at Sony Europe. Naked had worked with Patton on Sony PlayStation ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.