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Online fashion retailer GetTheLabel.com has called in SKV Communications to help attract a younger audience. The agency will launch a guerrilla-style graffiti film campaign starring skaters, BMXers and Manchester's underground music artists.
Picture this ......Picture this ... Interactivity is a new marketing buzz word,so it is good to see some brands taking it to heart and extending the concept to print advertising that requires more than ... -fashioned theme of trading cards of sport stars. Except the people in the pictures on the cards in question ...
, Media Week has put together this picture gallery from the conference.
LONDON - Sony is preparing to launch a premium-branded range of electronic goods across Europe...and a range of digital cameras. Sony has registered the Qualia trademark in the UK and is understood ... ,808) and is only available in high-end department stores and Sony's own branded outlets. Qualia will compete against premium electronics brands such as Bang & Olufsen and Loewe Electronics, and will establish Sony ...
Tommy Hilfiger is teaming up with Sony BMG to launch a branded web TV channel dedicated.... The activity will include a show next month in London, featuring Sony BMG artist and former Fugee Wyclef Jean. ...
LONDON - Sony Ericsson is stepping up its sports sponsorship activity by becoming the title sponsor...The event, created by the mass-participation division of sports agency IMG, takes place on 5 October at The O2 and will feature live music. Sony Ericsson plans to use Run to the Beat to promote its ... as spectators.' The line-up of acts will be announced later this month. To promote the race, Sony Ericsson ...
which will feature its Hilfiger Sessions music events staged in partnership with Sony BMG Europe....the Hilfiger auditions. Users will be able to access content from Sony BMG s archives and to see live ... by offering the exclusive Hilfiger Sessions performances to a wider audience. With Sony BMG as our partner, we ... and online innovations. Maarten Steinkamp, CEO of Sony BMG Europe, said: Great live music provides ...
Marketing magazine has revamped its look and content for 2012, including a move to a picture cover...The redesigned Marketing, published today (11 January 2012), is fresh, contemporary and with enhanced content for its readership of marketing directors and brand managers. The most striking change is a move from a news-based outer to picture covers that will be created, from time to time, by ad ...
on the first night of this year's Media360 conference at the Lowry in Manchester, and Media Week has pictures
LONDON - Fallon is launching its new Sony spot tonight, which promotes the Sony HD brand.... The spot concludes with the strap line "Bond in Sony High Definition." The ad, which was directed ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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