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Brand USA has retained UK agency Black Diamond to promote locations such as Lake Tahoe (pictured) to British and Irish consumers. The appointment follows an executive order issued by President Obama to support the economy with tourism. ...
Los Angeles Tourism Convention Board has hired Riva PR to handle its consumer and trade PR in the UK, Ireland and Europe. Riva will be working to encourage tourists to visit attractions including the Walt Disney Concert Hall.
French luxury hotel group Sibuet Hotels Spa has called in Perowne Charles Communications to handle its PR in the UK. PCC is to promote the brand and its properties to holidaymakers who like the Alps in winter and the South of France in summer.
Millionaire?' owner, Sony Pictures Entertainment, runs across its biggest brands Foster's, John Smith ...
DDB UK has created an app for the Star Alliance network, the airline alliance.
Sony BMG is partnering student travel company Spring Break UK (SBUK) to promote up...Sony BMG acts will now play. The record label will also assist in marketing and promoting SBUK across its own platforms. Sony plans to involve labels from its portfolio, including Columbia, Epic and RCA ... , using SBUK as the focal point,' said Mervyn Lyn, vice-president A&R, Sony RCA. ...
Sony is pushing its Stamina range of batteries and camcorders over Christmas with a major...Sony is pushing its Stamina range of batteries and camcorders over Christmas with a major advertising campaign by BMP DDB. A series of tube ads singles out famous song lyrics and cuts them ... Sony Stamina Camcorder. In one, proud parents are filming a little boy as he plucks up the courage ...
. Source: The Times Sony has unveiled plans for a cheaper version of its PlayStation3 games console ...
Sony Ericsson, the troubled mobile phone manufacturer, has appointed Bert Nordberg as its new president. Nordberg will take on the role in October, replacing the outgoing Dick Komiyama. Source: Financial Times Ryanair is moving all but one of its ten routes from Manchester Airport to "lower ...
is part of a plan to develop commercial ties. The marketing body already has a partnership with Sony Pictures, which it used to promote the release of The Da Vinci Code. The Scottish Tourist Board and French ... to continue promoting film-related tourism, following the success of the Sony tie-up. The hunt for a retail ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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