The Week: Direct Marketing News - PAA wins Sony business
30 Oct 2009
Sony Professional Services Europe has awarded its pan-European eCRM business to Partners Andrews
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Partners Andrews Aldridge wins Sony Professional Services eCRM account
26 Oct 2009 | by Matt Williams
LONDON - Sony Professional Services Europe has appointed Partners Andrews Aldridge to handle its...markets. Sony Professional Services, a division of Sony Europe, provides businesses with fully integrated ... programme, designed to help Sony build up a stronger relationship with its business clients. The first ... also picked up a brief from the financial services company First Direct. The agency ...
DIRECT BRIEFS: Sony Broadcast & Professional backs Cineza
25 Oct 2001
Sony Broadcast & Professional Europe is backing the launch of Cineza, a new range of projectors, with an integrated campaign developed by The Interactive Agency, which has created online, point-of-sale and brand development activity. ...
Sony BMG puts faith in SubTV
16 Mar 2005 | by MediaWeek
Student Union television services provider, SubTV, has signed a major deal with Sony BMG to promote...companies. Jim Fletcher, from Sony BMG, said: “SubTV has demonstrated their professionalism and quality ...
CompuServe ads promote service to professionals
01 Jun 2000 | by CORDELIA BRABBS
Internet service provider AOL UK this week kicks off the first national TV work for its business...Internet service provider AOL UK this week kicks off the first national TV work for its business-focused Compu-Serve brand, with ads underlining its positioning as an information provider for professionals. The work follows the launch of service package CompuServe 2000 and a pounds 7.50 a month pricing ...
We'll Call You: Sony Ericsson
29 Feb 2012
Mole isn't too keen on change when it comes to brands and services. Can the handset manufacturer...Mktg I've got a Sony Ericsson Xperia Arc S handset and I've heard that Sony Ericsson is being taken over by Sony. What does this mean for me? Sony Ericsson Nothing. Services will not change on the handset. It is not going to change any of the services we provide. Instead of two companies being joined ...
Ogilvy forms pilot professional services division
16 Jun 2000 | by GIDON FREEMAN
Ogilvy PR Worldwide has launched a specialist financial and professional services division in its...Ogilvy PR Worldwide has launched a specialist financial and professional services division ... . The financial and professional services sector is an area of such rapid growth that we decided it would ... . Goldsmith s brief will be to target services such as banks, building societies, law firms and insurance ...
Professional services are becoming less media-shy
15 Jan 1998 | by HARRIOT LANE FOX
Professional services firms are shedding their media-shy image and investing in PR, but many still...Professional services firms are shedding their media-shy image and investing in PR, but many ... PR firm Kelso Consulting and the Professional Marketing Forum, a spin-off of Professional ... and IT consultants took part in the survey. According to the survey, around 80 per cent of professional ...
People moves: The Professional Services Marketing Group
11 Aug 2004
Mark King and Chris Hinze have been appointed joint-chairmen of trade body The Professional
FOCUS: PROFESSIONAL SERVICES; How to keep the partners happy
01 Dec 1995 | by KATE NICHOLAS
in professional service firms approach to self-publicity. Before the relaxation of the Publicity Code in 1984 ... the pressure. The property crash had a dramatic effect on a broad range of professional services firms ... , aimed at encouraging the public to seek services from professionals. Increasingly professional ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
