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Think BR: Are you managing what you measure or measuring what you manage?

01 Jun 2012 | by Claire Emes

and an organisational point of view. In this way, the customer s external view of the service or experience ... often create issues which it then becomes the responsibility of customer services to deal with. Through ... it matters - and not where it doesn t. Service providers only need to perform well enough on those ...

Think BR: Google spoiled the fun

30 May 2012 | by Dan Pearce

for a free guest pass. What about those who introduced a friend to a pay TV service and received some ...

Think BR: Innovating in service markets

29 May 2012 | by Rosemary Bayman and Claire Emes

Clever innovations in service markets can create truly engaged customers, write Rosemary Bayman...service and its price, services are in danger of becoming commoditised. Without a unique value proposition ... , real, game-changing innovations in service markets are uncommon. The introduction of cash machines in financial services and flatbeds in the airline sector are rare examples, but while those who introduced them ...

Think BR: Accessing the Olympic pound

29 May 2012 | by Rosie Merrell

. In terms of stimulating an appetite to find out more about an advertised product or service, outdoor has ...

Consuming the digital Olympics

29 May 2012 | by Stuart Knapman

in smartphones and use of apps and geo-location services will provide UK residents and overseas visitors ...

Think BR: Consumers are ready for an open dialogue about online advertising and privacy

28 May 2012 | by Carl White and Nick Stringer

because they accept it supports online services and content at little or no cost. Just 10% say they would be happy to pay for websites or services online that are currently free if advertising was removed ... that to receive digital services at little or no cost, companies need to be able to access information about ...

Trading places: this week's people moves

25 May 2012 | by Daniel Farey-Jones

News , its new agency unit that launched to service the News International business. ( Campaign ... ) Breakdown service RAC has appointed former News International sales director John Orriss to head its ... director of client services and strategy. ( Campaign ) Follow Daniel Farey-Jones on Twitter ...

Think BR: What brands can learn from start-ups

25 May 2012 | by Ronnie Crosbie

people, the more this gap can be closed. People originally bought raw goods, then products, then services ...

CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

24 May 2012 | by Simon S Kershaw

projects. This at a time when local authorities are slashing their archaeological services because ...

Evidon and DoubleVerify integrate privacy and ad verification

24 May 2012 | by Daniel Farey-Jones

to integrate their services on DoubleVerify's platform....Evidon s compliance services makes a great deal of sense for us." Follow Daniel Farey ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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