10 Aug 2010
| by Jacob Mathias
The free app, aimed at sales, media and marketing professionals, enables users to access the most up-to-date sales and market share figures for all the major UK grocery retailers including Tesco, Sainsbury s, Morrison s and the Co-op.
Edward Garner, communications director at Kantar, said: "We re ...
06 Aug 2010
| by Mark Banham
this weekend.
The partnership gives Tune Group access to 2,000 professional football matches ...
of designation and promotional rights, including shirt-sleeve and training-wear branding on all professional ...
material, the Professional Games Match Officials (PGMO) and all governing body websites, as well as match ...
22 Jul 2010
| by Jacob Mathias
PitchEngine's services.
Herzog, chief executive of Zog Media and founder of search engine marketing ...
08 Jul 2010
| by Mark Banham
that the Act could conflict with Europe's e-commerce directive which points out that ISPs (internet service ...
27 May 2010
| by Ben Bold
of quality products, complemented by the wide range of services we offer in all our smaller stores." Netto ...
13 May 2010
| by David Tiltman
The 'remarketing' feature within Google's personalised ad service has put a fresh twist...Google's recent announcement that it is rolling out a personalised banner ad service has brought ...
Parcs (see casebook) are among a number of brands already signed up to the service.
Google ...
that match a viewer's profile.
Such services require the tracking of user behaviour, usually via cookies ...
13 May 2010
| by Adam Woods
is 3D technology, which is currently the public face of TV's cutting edge. In March, LG, Samsung, Sony ...
vision for gesture-controlled TV. "Imagine if you could re-invent TV-based services the way the iPhone re ...
-roads in this sector for several years, but now it's targeted ad initiative has a name - Sky AdSmart.The service ...
13 May 2010
cent spend half an hour or more playing the game.
Sony
Campaign: Fantasy Festival Agency: Altogether Digital
Background : In the face of increased competition from rivals, Sony wanted to build ...
audience spent significant time online listening to and downloading music. Sony wanted to provide a social ...
13 May 2010
| by Kim Benjamin
marketing manager at Vodafone, says affiliate marketing is a useful way to offer services to people Vodafone ...
can aid conversion when used on the right products and services," says Burgess.
Orange, meanwhile ...
terms differentiate Vodafone from its competitors. 8/10
AFFILIATE SERVICE, SUCH AS RESPONSE TIMES ...
13 May 2010
, singling out Google Buzz. 'In essence, you took Gmail, a private web-based email service, and converted ...