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'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

bit too much,' he says. He left to set up Monk, and started providing consultancy services ...

Unilever partners with News Corp and Viacom for digital content

28 May 2012 | by Loulla-Mae Eleftheriou-Smith

for professional content on sites such as YouTube and Facebook. Soap opera TV shows date back to the 1950s, when ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

MTS 9,553 -12% -1 86 Sony 9,444 -10% 7 87 ALDI 9 ... Value of Red Bull includes sugar-free and Cola ***** The Brand Value of Sony includes ...

Sector Insight: soap, bath and shower

09 May 2012 | by Jane Bainbridge

-president, creative services worldwide. Winners and Losers in the soap, bath and shower sector ...

Boots revamps pharmacies to reflect specialities

04 May 2012 | by Matthew Chapman

of the business following changes to NHS service provision in the UK....the different specialist services provided in store. Peter Bainbridge, director of pharmacy at Boots UK, said ... means "different pharmacies offer different services moving forward". Currently the NHS uses national commissioned services, but these will be replaced by clinical commissioning groups that will have more autonomy ...

King of Shaves takes on Gillette with online subscription offer

02 May 2012 | by Loulla-Mae Eleftheriou-Smith

consumers a subscription service that delivers three razor blade cartridges for £3 a month.

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

01 May 2012 | by Rachel Barnes

Delivering The Marketing Society s 2012 annual lecture on Monday, he said: In the past, the job of marketers was to stay ahead of the consumer, identify trends, anticipate consumer needs and deliver products and services that grew profits. We did that fairly well. Today, we are rapidly losing ground. The consumer ...

Tobacco branding ban debate: reaction from all sides

13 Apr 2012 | by Matthew Chapman

is using the consultation to curry favour with health professionals, many of whom are less than impressed ...

Alan Mitchell: Advertisers, face it, your consumers hate you

29 Mar 2012 | by Alan Mitchell

out, it lubricates economic growth, bringing new products and services to people's attention, it drives competition (thereby also driving down prices). It also subsidises the media and most services ... consumers experience from advertising? Clearly, it's often perceived as disservice rather than a service ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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