Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
MTS 9,553 -12% -1 86 Sony 9,444 -10% 7 87 ALDI 9 ... Value of Red Bull includes sugar-free and Cola ***** The Brand Value of Sony includes ...
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RAC hires John Orriss to head marketing
23 May 2012 | by Matthew Chapman
Breakdown service RAC has appointed former News International sales director John Orriss to head...products and services into the existing customer base. He joined the company this month having ...
Taxi app Hailo calls in Surname & Surname for consumer drive
18 May 2012 | by Sara Luker
, and founded Skype. The service allows people to hail a cab on their smartphone and is one of the world ...
Ford launches pan-European 'social influencer' campaign
10 May 2012 | by Sarah Shearman
since partnered with it. The service aims to combat the issue that faces daily deals sites that their services are not targeted and therefore attract deal-hunters, rather than customers that are of particular ...
Autoglass appoints new marketing director
09 May 2012 | by Matthew Chapman
to its online booking service. ...
Campaign Viral Chart: Roller skates beat drugs in new viral hit
04 May 2012 | by Ben Hall
to win back his ex-girlfriend using every possible Google service, enters the chart in 10th place ...
The AA calls £7 million advertising review
03 May 2012 | by Jeremy Lee
McCann London was responsible for the AA s most recent campaigns, including those that feature John Cleese and promote the brand s home emergency services. The "faulty shower" spot, which sees ... s marketing director, Michael Cutbill, was formerly the marketing director for financial services at Saga. ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
Campaign Viral Chart: P&G Olympics ad takes gold medal
27 Apr 2012 | by Ben Hall
recent viral success with a preview ad for its new Google Drive cloud-storage service, which was shared ...
Hertz calls review of £10 million pan-Euro media
26 Apr 2012 | by Nick Batten
, affiliate management and direct response services. Hertz, which was founded in the US, claims ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
