Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
MTS 9,553 -12% -1 86 Sony 9,444 -10% 7 87 ALDI 9 ... Value of Red Bull includes sugar-free and Cola ***** The Brand Value of Sony includes ...
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EdenCancan look to expand market for Duchamp
28 May 2012 | by John Owens
of Duchamp said:'The enthusiasm, passion and professionalism shown by EdenCancan matches perfectly ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
then provide an indispensable service to audiences, they share that and it has an incredible multiplier effect ... definitely need to add a fourth level (to the business), which are indispensable services. What do you ...
Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
professionals. Strategy and plan The media campaign started with an event in Wimbledon for key health ...
Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
that creates." Nike has moved away from investing in advertising to the creation of digital services ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
American Apparel banned from running revealing ads
04 Apr 2012 | by John Reynolds
people, and that the vast majority of them were not professional models. Furthermore, they argued ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
have bought a product or service via their device, while 38% of respondents to its Mobile Online ...
My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
was sales and customer services director.
M&S multichannel trial will 'feed acceleration of mobile selling'
12 Mar 2012 | by Ed Owen
technology. "As shoppers become more and more at ease with using QR codes and image recognition services to research products on the go, they will demand these services and shop at stores which provide these additional added value services. "One disadvantage of this technology is that we will become one handed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
