Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
MTS 9,553 -12% -1 86 Sony 9,444 -10% 7 87 ALDI 9 ... Value of Red Bull includes sugar-free and Cola ***** The Brand Value of Sony includes ...
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Food & Drink: Take your hat off to Benito's tweet deal
24 May 2012 | by John Owens
audience as young professionals working in creative industries such as advertising, PR, marketing and media ...
McDonald's trials McWaiter service
16 May 2012 | by John Reynolds
McDonald's is trialling table service at a number of its British outlets in a move to drum up...McDonald s has been testing out several initiatives including table service, which, if successful, could be rolled out across its 1,200 UK outlets. McDonald's is testing table service at its concept restaurant in Milton Keynes, at peak times. Fast-food outlets have increasingly sought to trial new ...
Pizza Hut appoints Lexis for consumer brief
09 May 2012 | by John Owens
press office throughout the year and delivering projects focused around specific product and service ...
Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
This week, sandwich chain Subway and delivery service FedEx, whose competitors McDonald s and UPS are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes. Earlier this year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Livity . The agency's 'Final verse' campaign for NSPCC service ChildLine last year used urban music ...
Government warned on reliance on food industry in obesity fight
20 Apr 2012 | by Sara Luker
professionals....professionals talking at and to people. This has got to be something that mobilises and engages the medical ... lifestyles at every single opportunity. McCloy agreed that stronger links with healthcare professionals ...
Medical body calls for Olympic ban on Coke and McDonald's
16 Apr 2012 | by Daniel Farey-Jones
, including the Royal College of Paediatrics and Child Health, and represents 200,000 health professionals ... at this scale around the world, with the highest levels of food safety and with great customer service. "There ... staging of the Olympics and as a London 2012 sponsor, we are using our catering and customer service ...
My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
was sales and customer services director.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
