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Think BR: Are you managing what you measure or measuring what you manage?

and an organisational point of view. In this way, the customer s external view of the service or experience ... often create issues which it then becomes the responsibility of customer services to deal with. Through ... it matters - and not where it doesn t. Service providers only need to perform well enough on those ...

Amex partners Foursquare to bring location-based deals to UK

American Express has partnered with Foursquare, the mobile check-in service, to enable its card.... It also comes shortly after O2 launched its Wallet service in the UK. Google has so far been coy about ...

Think BR: Innovating in service markets

Clever innovations in service markets can create truly engaged customers, write Rosemary Bayman...service and its price, services are in danger of becoming commoditised. Without a unique value proposition ... , real, game-changing innovations in service markets are uncommon. The introduction of cash machines in financial services and flatbeds in the airline sector are rare examples, but while those who introduced them ...

Apple welcomes former Dixon boss with £36m 'golden hello'

on customer service and relationships with suppliers. News of Browett's windfall comes days after Tim Cook ...

Co-op appoints Leo Burnett to £50m ad account

retailing, include financial services, funeral care and travel agents. The Co-Op's media planning ...

Debenhams revamps comms team with senior hires

Thomas has been appointed as PR manager to look after beauty, kidswear, charity and retail services ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

's established penetration and reputation for quality and services by getting core shoppers to visit more ...

Think BR: Understanding big data

that holy grail, the one to one service. This is big. This is often touted as 'big data'. Big data ...

Apple cements most valuable brand status as UK's giants slide

MTS 9,553 -12% -1 86 Sony 9,444 -10% 7 87 ALDI 9 ... Value of Red Bull includes sugar-free and Cola ***** The Brand Value of Sony includes ...

John Lewis partners Kuoni for first 'shop within a shop'

said the full-service Kuoni partnership will represent its first "shop within a shop". The Kuoni ... in the customer service area, adjacent to John Lewis' Gift List departments. Technology, including iPads ... strong customer base in our travel insurance services, so opening travel concessions in our shops feels ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.