04 Dec 1997
| by LISA CAMPBELL
Sony is using comedy to promote its four new Sony Stamina
Camcorders in a pre-Christmas television...Sony is using comedy to promote its four new Sony Stamina
Camcorders in a pre-Christmas television campaign, part of an pounds 18m
marketing drive behind the Sony brand. Created by BMP DDB ...
filming for not using a Sony Stamina Camcorder.
The ads break on December 8 and will run in the UK ...
05 Jun 1997
Sony is backing the launch of its latest hand-held camcorder, the
Sony PC-7 Digital Handycam...Sony is backing the launch of its latest hand-held camcorder, the
Sony PC-7 Digital Handycam, with a pounds 2m TV campaign featuring a
series of unusual white weddings, in which the camera proves invaluable
for recording the event. The ad, from DDB International, includes a
couple being married while ...
09 Dec 2005
| by Rakesh Sanghvi, Sony/ATV
are Johnnie Walker's "tree" ad and the most recent Sony Walkman
campaign. Bartle Bogle Hegarty and Fallon ...
) for
Johnnie Walker and Uplink by Stratus (on Pussyfoot) for Sony
Walkman. Almost as important ...
an
artist live can spark new ideas. With this in mind, Sony/ATV runs its
own music presentations to agencies ...
23 Jul 1998
| by RUTH NICHOLAS
Sony is launching the PlayStation s first interactive music
production tool. Fluid allows...Sony is launching the PlayStation s first interactive music
production tool. Fluid allows consumers to use their PlayStation as a
music sequencer, with a database of 600 sounds including limited-edition
samples from top DJs Paul Oakenfold and Pete Tong. 3rd Rail is handling
the launch.
...
20 Feb 1997
| by JANE BAINBRIDGE
Sony Computer Entertainment is forecasting sales of over 1.6
million units of PlayStation...Sony Computer Entertainment is forecasting sales of over 1.6
million units of PlayStation by the end of the year. It also estimates a
successful launch of Nintendo s N64 console, which it says will sell
around 600,000 units by the end of the year.
...
16 Sep 1999
| by IMELDA MICHALCZYK
Sony PlayStation has created ten break-bumper executions to support
its pounds 10m sponsorship...Sony PlayStation has created ten break-bumper executions to support
its pounds 10m sponsorship of the UEFA Champions League football
competition, which kicks off this week.Created by TBWA GGT Simons
Palmer, the campaign features a giant 30ft high football branded with
the PlayStation icons ...
02 Oct 1998
| by KELD VAN SCHREVEN
the webheads tutting. But since we re all
dedicated to brands, you could do a lot worse than look at Sony...the webheads tutting. But since we re all
dedicated to brands, you could do a lot worse than look at Sony ...
customers locked into your brand values.
Sony.com has a classic web structure. Being Billy ...
, then gather information, then interact with it. This is
the three- step loop Sony.com does so well ...
27 Oct 2011
| by John Reynolds
Sony is poised to take full control of its joint venture with the Swedish mobile phone maker, Sony...Today (27 October), Sony agreed to buy 50% of the company for EUR1.1bn ( 964m). Rumours of the move have been circulating for some time.
Howard Stringer, Sony's chairman and chief executive, said ...
subsidiary, Sony will acquire five patents that are key to making phones and a licensing agreement on any ...
13 Oct 2006
| by David Patton, senior vice-president, marketing communications,
Sony Europe
-president, marketing
communications, Sony Europe
Graham Bednash, Managing director, Michaelides Bednash
Matthew ...
10 Sep 1998
| by STEVE HUTSON, Head of new media, WebSta
Site: Sony...Site: Sony
Where to find it: www.sony.co.uk
The Sony site has a lot of information ...
t help feeling that I was wandering through a vast library,
picking up leaflets for Sony. It s not what ...
about
them.
I once visited a fantastic audio-visual stand for Sony in an exhibition
at Earls ...