TBWA Simons Palmer appoints MacLaurin
09 May 1997 | by JEMIMAH BAILEY
. Clients include Nike, Sony PlayStation, Nissan, Wonderbra and Chivas Regal. One of MacLaurin ...
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Platform: Why branding is the key to future success - As companies become ever more competitive, branding is more important and PR must get in on the act, says Kieran Moore
29 May 1998 | by KIERAN MOORE
with size or market leadership. Say brand and the response is likely to be Coca-Cola, Sony or McDonald s ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
