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Reality check - March 2012

Grabarz Partner 2 Harvester 151 2 Birds Eye 170 2 Sony Xperia ...

Private View: Dave Dye and Trevor Ray Hart

With work from HTC, Walkers, Lastminute.com, Tesco, Sony and Greene King....'s collection", it's an elegant solution. McCann and Sony . Slick-looking product demo with a voiceover? Wrong! Little boys imagine how a Sony Xperia phone works. Their thoughts are illustrated in a really ... attempting to make the consumer appear heroic, in fact a little too much on the smug side. Sony . I ...

Why We're Loving ... Mark Gustafson, animation director, LAIKA

WHY: Gustafson is the animation director on the latest global spot for Sony's Xperia smartphones....in new directions. One of the principal challenges with the Sony Xperia spot was bringing a touch ...

Private View: Nils Leonard and Hamish Pringle

. After shrugging off the obvious Sony lift, I'm happy to say the "summer like no other" posters from ...

Brand barometer: NSPCC viral campaign reviewed

-Bru, Sony Xperia and Pepsi Max...in flagrante. Sony Xperia: Made of Imagination Sony Mobile s global TV ad for its Xperia handsets ...

Campaign Viral Chart: Dancing toddler knocks Kony off top spot

All time: 142,956 shares 10. Sony Xperia 'made ...

Sony 'mind of a child' by McCann Worldgroup

for Sony's Xperia smartphones.

Editor's comment: Welcome - Sony Mobile launch adopts Bravia ethos

Try as I might, it's a struggle to recall any marketing from the 10-year Sony Ericsson era. Compare...Now that Sony's absorption of Ericsson's handset business is complete, it is capitalising on its single status with a branding campaign (see page 6). The stakes for Sony couldn't be higher, including making sure that 'when consumers think about smartphones, they realise Sony has something to offer ...

Private View: Mark Roalfe and Annie Lush

will soon be the proud owner of one, thanks to my 13-year-old son, Jack. This new ad for Sony is a remake ...

PlayStation 'the world is in play' by 180 Amsterdam

Sony Computer Entertainment Europe has released an international campaign, created by 180 Amsterdam

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.