Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
MTS 9,553 -12% -1 86 Sony 9,444 -10% 7 87 ALDI 9 ... Value of Red Bull includes sugar-free and Cola ***** The Brand Value of Sony includes ...
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BlackBerry maker confirms 'significant' job cuts amid review
30 May 2012 | by Matthew Chapman
campaign. It also poached Kristian Tear from Sony Mobile to act as its chief operating officer ...
Brand barometer: Tablets, which one is most prominent online?
11 May 2012 | by Gemma Charles
iPad 2 is the most prominent, followed by Sony Tablet S
RIM names new CMO to 'sharpen focus'
09 May 2012 | by Sarah Shearman
BlackBerry has also hired Kristian Tear, executive vice-president of Sony Mobile Communications, as its new chief operating officer. Thorsten Heins, president and chief executive officer of the ailing handset manufacturer, said the appointments would "sharpen our focus". Boulben replaces Keith ...
The Social Monitor: Mobile hands social power to its users
09 May 2012 | by Marketing, with Yomego
-specific Twitter feeds for BlackBerry, Nokia and Samsung. Sony is slightly unusual in having a Twitter account ...
Pepsi releases limited-edition Michael Jackson cans for global push
03 May 2012 | by Loulla-Mae Eleftheriou-Smith
Jackson The Immortal World Tour'. Celebratory projects are also being planned by Sony Music ...
Brand barometer: TVs, which one is most prominent online?
27 Apr 2012 | by Gemma Charles
Samsung is the most prominent, followed by Sony
Sony Europe's sales and marketing roles to bear brunt of 1,000 job cuts
20 Apr 2012 | by Matthew Chapman
Sony Europe's sales and marketing teams are entering consultation from today as the company...A Sony spokesperson has confirmed the official 90-day consultation is likely to heavily impact on sales and marketing-related roles as Sony seeks to cut-out "duplication" as part of its One Sony plan, laid out by new chief executive Kazuo Hirai . A Sony Europe spokeswoman confirmed the "duplication ...
Embracing social business design
18 Apr 2012
. The truth is that organisations have to work hard to act naturally online. If Coca-Cola, Dell or Sony make ...
Brand barometer: NSPCC viral campaign reviewed
05 Apr 2012
-Bru, Sony Xperia and Pepsi Max...in flagrante. Sony Xperia: Made of Imagination Sony Mobile s global TV ad for its Xperia handsets ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
