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Digital Work: From brief to browser

13 May 2010

cent spend half an hour or more playing the game. Sony Campaign: Fantasy Festival Agency: Altogether Digital Background : In the face of increased competition from rivals, Sony wanted to build ... audience spent significant time online listening to and downloading music. Sony wanted to provide a social ...

Future TV: Telly's vision

13 May 2010 | by Adam Woods

is 3D technology, which is currently the public face of TV's cutting edge. In March, LG, Samsung, Sony ...

Direct marketing and sales promotion leagues 2010

30 Mar 2010 | by Richard Abbott

, CEO Ian Millner. Privately owned. DM 50%, SP 10%, other 40%. Clients include: Sony Ericsson ... , Sony, Diageo SMP Founded 1983. Chairman Simon Mahoney, CEO Chris Simpson. Privately owned. DM 35 ...

Profile: Turning the UK into 3D

24 Mar 2010 | by Sara Kimberley

of creating interest in TVs. Before joining Samsung, he was at Sony for three years, where he oversaw a 47m ... he is a 'big-picture' person. At Sony, the source says he was one of the few people who understood chief executive Howard Stringer's vision of Sony United - joining up the disparate divisions; however ...

Among the contenders

23 Mar 2010 | by Richard Abbott

Journey to improved marketing effectiveness Sony Ericsson Mobile Communications The Results Factory ...

Special Report - Market Research: The numbers game

17 Mar 2010 | by Richard Abbott

that preceded the launch of the first Sony Walkman, which, he says, concluded that there was no point in having ...

The Marketing Society Forum - Will Twitter be ruined by the presence of paid-for ads?

10 Mar 2010 | by Staff

. They will continue to be happy to search for 'Sony laptops' provided that, in doing so, they are not bombarded ...

Alan Mitchell: Reinventing marketing - Brands should embrace a role as providers of information

10 Mar 2010 | by Alan Mitchell

appearing on the websites of electronics companies such as Sony and Samsung. It works, because it helps ...

Beyond digital

01 Mar 2010 | by Kunal Dutta

for the iPhone. Casebook: How Sony Europe hired a new type of agency Nothing shows the change of the marketing mindset as dramatically as Sony's decision to call time on its relationship with the Publicis-owned agency Fallon last December. The agency that had helped to revive the Sony brand and resurrect TV ...

Special report: Experiential - From live to LOUD

17 Feb 2010 | by Robert McLuhan

by iris Experience for Sony Ericsson, but when a video was made available online, it attracted a further ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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