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The group, which owns media agencies OMD and PHD, is set to place millions of dollars' worth of display ads for its clients, which include PepsiCo, McDonald's, Apple and Sony, on Google sites over the next few years. In exchange, Google will work to create a "global trading desk" that will allow ...
LONDON - Digital screen media owner Avanti has signed Sony to sponsor its ultra-short film festival...Financial terms of the deal between Avanti and Sony were not disclosed although Avanti said ... . The Sony-sponsored film festival will be shown on Avanti's digital out-of-home network, as well as on City ... million people. Simon Rees, chief executive of Avanti, said Sony's involvement in Art by Chance ...
. Sony is pushing some PS3 games, Motorola is there, but it's all quite understated. The main question ...
against potential competitors in the market such as Hulu, Apple, Microsoft or Sony, offering a ready ...
? Not necessarily, reckons Owen Jenkinson, marketing manager at Sony PSP. "I'd still advocate using specialist ... 's, Sony's search business, Bayer Consumer Care, Turner Broadcasting, Lovefilm and the BBC. Creighton adds ...
, devising strategy across the portfolio for clients including Orange, Sony and Next. ...
% stake in UKTV. It had been rumoured that the BBC approached NBC Universal, Sony and private equity ...
to be paying off for brands such as Sony, Coke and Ford. All three brands have created a very strong ... more weight. We can see that the discussions around Coke, Ford and even Sony are overwhelmingly ... to the launch of Quantum of Solace. We can see that the only brand website to appear in the top 20 is Sony ...
. In addition to the Bayer win, I-Level has won 10 new accounts this year including Sony, Beck's LOVEFiLM, BBC ...
LONDON - Sony Ericsson has teamed up with Bauer Media's men's lifestyle title FHM to create...In a five-figure deal to promote the new Sony Ericsson C905 Cyber-shot handset, the phone camera creative advertorials will run in the December 2008 issue of FHM, for sale today (October 30) to target ... director of Sony Ericsson UK Ireland, described the choice of partnership with FHM as a bid to generate a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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