School Reports 2012: MEC UK
02 Apr 2012 | by Staff
. On the flipside, MEC resigned Wickes when it went up for pitch and lost the Gocompare and global Sony Ericsson ...
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School Reports 2012: PHD Group
02 Apr 2012 | by Staff
(2010) Total accounts at year end 95 Accounts won 6 (biggest: Sony Ericsson ... .com, and a fiercely fought global review saw PHD prise Sony Ericsson away from the more established incumbent ... . And it paid off: 99 per cent client retention, some big new-business wins - including Sony Ericsson ...
School Reports 2012: OMD Group
02 Apr 2012 | by Staff
with Sony PlayStation and delivered a new agency model in Fifty6, for Virgin Media." Return ...
School Reports 2012: Grey London
02 Apr 2012 | by Staff
output for Sony involved an ambitious CGI spot that aired in both 2D and 3D worldwide. Grey also won ...
Campaign Viral Chart: Dancing toddler knocks Kony off top spot
30 Mar 2012 | by Ben Hall
All time: 142,956 shares 10. Sony Xperia 'made ...
PHD hires Devoy for global strategy
29 Mar 2012 | by Katherine Levy
SC Johnson, L Or al, Unilever and Kraft Foods, as well as the new clients Sony Ericsson and the hotel ...
Sony Mobile chief Pierre Perron on reviving the brand
28 Mar 2012 | by Matthew Chapman
Sony Mobile's president, North Western Europe, Pierre Perron, is putting speed and focus...at Sony Mobile, sits a Sony-branded watch. During the interview he whips out his timepiece and, with a boyish twinkle in his eye, starts taking photos on the new Sony Xperia S smartphone using the watch ... -depth interview as Sony Mobile chief, following its buyout from Ericsson. 'We want to be a one "connected ...
VIDEO: Keeping up with 'consumer appetite' is key to Sony's mobile success, says Perron
27 Mar 2012 | by Ben Hall
Pierre Perron, president, North Western Europe, Sony Mobile says the most exciting development...Perron views "moving at the right pace" as an essential component to Sony Mobile's success in the space. "Competition is fierce out there. We need to make sure we are bringing our consumer offerings at an accelerated pace." "It was about voice in the 90s, SMS at the end of the 90s...[now] will be about ...
HP ramps up music credentials with Wireless and Florence ventures
21 Mar 2012 | by Matthew Chapman
, marketing director of HP s personal computer division, said: "Apple and Sony have been in music for a long ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
