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Apple cements most valuable brand status as UK's giants slide

MTS 9,553 -12% -1 86 Sony 9,444 -10% 7 87 ALDI 9 ... Value of Red Bull includes sugar-free and Cola ***** The Brand Value of Sony includes ...

Pampering brands Nivea and Maybelline score well in brand survey

. Globally, Apple also won out as the top international desirable brand, ahead of Google and Sony. On the whole, technology and media companies retained their allure, with Microsoft and Sony upping their brand ...

Google ranked top brand and Dove enters top 20

The YouGov BrandIndex measures consumers' perception of brands on a daily basis across quality, value, customer satisfaction, corporate reputation, general impression and likelihood of consumers to recommend the brand. The top-six brands in the index for 2011, which include the BBC, Heinz and Sony ...

Sustainability: The search for a clearer footprint

. Adrian Northover Smith, head of corporate public affairs at Sony UK, takes much the same line. He says ...

Private View: Leon Jaume and Andy Nairn

Featuring work from Cancer Research, The Elton John Aids Foundation, Weetabix, Honda, Vo5 and Sony...pre-recorded thank you from Reg himself, looking like a partially melted candle. Sony Music is also ... together to form a video for The Vaccines' song Wetsuit. I'm not sure how this benefits Sony. Or us, come ... the product would cope with a hairstyle as unique as Donald Trump's. Next is an idea for Sony Music ...

Power 100: 100 to 50

has bigger fish to fry. Having joined from Sony PlayStation as marketing director of the 30-strong ... operates as a standalone unit within Sony's music division, but punches far above its weight, thanks to the power of its associated TV formats, such as The X Factor. Sony will be watching closely. Whether Hardy ...

Protests to ASA over ads fall by 13%

, the ASA acted to change or withdraw 2,226 campaigns, including high-profile spots for Sony PlayStation ...

Lynx recruits Kelly Brook for Excite digital campaign

including Pepsi Max, Sony and government information service DirectGov. Lynx debuted its advertising ...

Schwarzkopf to sponsor Famous and Fearless and Glee

-demand service, 4oD, was to launch on the Sony PlayStation 3 console, with games manufacturer EA as a launch ...

Retailers braced for disappointing Christmas

-empted consumer reluctance to indulge in major purchases Sony s promise to return VAT on products bought before ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.