MEDIA BRIEFS: Xbox gets own magazine before launch
18 May 2001
is a rival to Sony's PlayStation. Future's US arm, Imagine Media, won the international magazine ...
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News analysis: The PC 'bad boy' shows soft side
13 May 2005
of new and exciting products from Dell in the way you would from Sony, for example.' It has also upset ...
INTERNATIONAL: PlayStation2 is H&K's latest big name for US West Coast
20 Apr 2001 | by AIMEE GROVE
SAN FRANCISCO: Sony has transferred the bulk of its PR business for PlayStation2 from Fleishman-Hillard (F-H) to Hill & Knowlton (H&K). F-H had handled Sony Computer Entertainment of America's (SCEA ... Bragman Nyman Cafarelli (BNC), the other main agency working on the PlayStation2 business. Sony ...
MS&L and Red land PR jobs for Microsoft Xbox
26 Jan 2001 | by JENNIFER WHITEHEAD
rivals Nintendo and Sony. Fox said: 'Xbox will head the brand, not Microsoft.' The teams are already ...
MEDIA: What The Papers Say - PlayStation2 launch polarises the press
01 Dec 2000
With just 165,000 consoles released to pre-ordering customers in the UK, Play-Station2 (PS2) almost guaranteed its status as the year's most sought-after product. Sony denied rationing supply to 'boost hype', stating that 'it did not make good business sense to restrict the number of machines ...
INTERNATIONAL: B-M and Ogilvy PR fight for Sony consumer business
27 Oct 2000 | by AIMEE GROVE
NEW JERSEY: Sony is staging a pitch for its US consumer electronic business account, worth...NEW JERSEY: Sony is staging a pitch for its US consumer electronic business account, worth ... fighting it out for the brief, which includes all of Sony's audio and video products and IT lines ... for the main account, but will continue handling Sony's storage business and the new eMarker, which is a ...
Fox joins Microsoft to head Xbox launch
18 Aug 2000 | by JENNIFER WHITEHEAD
as a rival to Sony s PlayStation 2, due out in November, and a Nintendo console codenamed Dolphin ...
BORDER LINES: COLOGNE - PR restructure at Sony Germany
14 Apr 2000 | by ALEX BENADY
Sony Germany is restructuring its PR function and moving Bodo Gebhardt, formerly the company...Sony Germany is restructuring its PR function and moving Bodo Gebhardt, formerly the company s head of press and information, to head up communications at Sony Broadcast and Professional. Gebhardt will take responsibility for marketing communications, press and publicity for the investment goods ...
BORDER LINES: San Francisco - SCEA and 989 Studios merge
25 Feb 2000 | by JULIETTE GARSIDE
Sony Computer Entertainment America, responsible for Sony s PlayStation and software business...Sony Computer Entertainment America, responsible for Sony s PlayStation and software business in north America, has restructured its PR function ahead of the launch of PlayStation 2. SCEA will merge with sister publishing and development group 989 Studios next month, with SCEA s management taking control ...
MEDIA: In brief - New PlayStation title
21 Aug 1998 | by ROBERT GRAY
Specialist computer publisher Rapide will launch an independent Sony PlayStation title, Station...Specialist computer publisher Rapide will launch an independent Sony PlayStation title, Station, on 24 August. It will be Rapide s 11th magazine and will contain 132 pages of news, previews and reviews. Dave Perry, presenter of Sky TV s Games World, is the title s editor and publisher. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
