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Apple cements most valuable brand status as UK's giants slide

MTS 9,553 -12% -1 86 Sony 9,444 -10% 7 87 ALDI 9 ... Value of Red Bull includes sugar-free and Cola ***** The Brand Value of Sony includes ...

Marketing spend to increase in 2012, indicates survey

Brands including Kia, HSBC, Iceland, Matalan, L'Oreal, Sony, Everything Everywhere, Spotify, B Q, Boots, Diageo, Sainsbury's, Premier Foods, Nokia and McDonald s took part in the survey, which gathered 333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ...

EBay targets mobile commerce expansion with Three.co.uk tie-up

Amid a raft of mobile device launches on the first day of the 2012 Mobile World Congress by HTC, Nokia, Samsung, Sony and Nokia, eBay is focusing on how to enable commerce on them. In 2011, eBay mobile commerce generated $5bn ( 3.2bn) in retail volume, and PayPal mobile generated $4bn ( 2.5bn ...

Rolex, Coca-Cola and Google top Consumer Superbrands of 2012

.12 20 Bang Olufsen 62.98 21 Andrex 62.12 22 Sony 62 ...

Blinkbox COO lays out platform ambitions

team as it moves to put its service onto additional devices and platforms, including Sony PlayStation....on lots of platforms and Sony PlayStation would definitely be one. We actually have a proposition at the moment that you can access our programming through the browser on Sony PlayStation, but coming onto deck ...

Blockbuster launches 'most aggressive' customer acquisition drive

access to them. It has partnered with studios including Disney, Icon, Lions Gate, Sony, Studiocanal ...

Google ranked top brand and Dove enters top 20

The YouGov BrandIndex measures consumers' perception of brands on a daily basis across quality, value, customer satisfaction, corporate reputation, general impression and likelihood of consumers to recommend the brand. The top-six brands in the index for 2011, which include the BBC, Heinz and Sony ...

Campaign of the Year: John Lewis

.com (2009); Hovis (2008); Cadbury s Dairy Milk (2007); Sony Bravia (2006) Story of the John ...

HMV launches online movie rental service

to expand it to other platforms. It has content partnerships with Sony Pictures, 20th Century Fox, Walt ...

Amazon net sales soar but marketing and Kindle spend eat into profits

Century Fox, Sony and CBS, to provide its Amazon Prime customers with 12,000 movies and TV shows to stream ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.