18 Jan 2012
| by Loulla-Mae Eleftheriou-Smith
The YouGov BrandIndex measures consumers' perception of brands on a daily basis across quality, value, customer satisfaction, corporate reputation, general impression and likelihood of consumers to recommend the brand.
The top-six brands in the index for 2011, which include the BBC, Heinz and Sony ...
28 Jul 2011
| by Loulla-Mae Eleftheriou-Smith
Windows smartphone.
Having developed a taste for mobile, he went on to Sony Ericsson, leading the team ...
-2008: Global brand director, Sony Ericsson
2008-2010: Marketing director, UK Ireland, LG
2010-present ...
01 Jun 2011
| by Ben Bold
of the six major sponsors have so far spoken out, the remaining two being Hyundai and Sony. Sony said ...
17 May 2011
| by Nicola Clark
has bigger fish to fry. Having joined from Sony PlayStation as marketing director of the 30-strong ...
operates as a standalone unit within Sony's music division, but punches far above its weight, thanks to the power of its associated TV formats, such as The X Factor. Sony will be watching closely. Whether Hardy ...
12 May 2011
| by Matt Williams
, the ASA acted to change or withdraw 2,226 campaigns, including high-profile spots for Sony PlayStation ...
18 Mar 2011
| by Loulla-Mae Eleftheriou-Smith
the past 15-years, partnering with Universal Pictures, Warner Brothers and Sony Pictures for films ...
09 Mar 2011
| by Helen Edwards
Japanese brands like Sony and Honda?
Most marketing problems are complex. Many embrace subtleties ...
05 Jan 2011
| by Loulla-Mae Eleftheriou-Smith
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The app is compatible with iPhone, Nokia, Samsung, Sony-Ericsson, Android and Blackberry smartphones. ...
24 Aug 2010
| by Sarah Johnson
The Sony Centre hopes parents will treat their kids after record A-level results and today's GCSE results. An ad in the Daily Mail and The Guardian highlights gadgets and offers 1 year's free insurance.
Dell advertises laptops in The Daily Telegraph, alongside a Which? ad promoting a buyer ...
29 Jul 2010
| by Sarah Johnson
stocking the iPad , according to an ad in The Guardian and The Daily Telegraph while Sony advertises its ...