Inside: Critical mass
24 May 2012 | by Stuart Derrick
-scale digital projects for Barclays, Canon, Lloyds TSB, Electrolux, Sony PlayStation and Honda. He ...
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How we learned to stop worrying and love failure
24 May 2012
Green, Founding partner, 101 Remember that great Sony ad? You know, the one where the Hollywood ... respectively. But the Sony commercials you don't remember were the immediate forerunners to one you might ... done "balls" without them. Our first work at Fallon after winning Sony's pan-European consumer ...
Metro leads cross-media partnership for Men In Black 3
17 May 2012 | by Nick Batten
to generate buzz about Sony Pictures' 'Men In Black 3' film....who complete all four missions will be entered into a fifth prize draw to win a Sony Home Entertainment System. The interactive microsite was developed in collaboration with Sony Pictures digital ... . Working with Sony and the other partners, Absolute, Spotify and ShortList, is a fantastic way to build ...
A Continuous Conversation
17 May 2012 | by Ilicco Elia, LBi
or Sony. Nokia has the reach and design capability. Sony has the content and design strength. Both need ...
Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
Brands including Kia, HSBC, Iceland, Matalan, L'Oreal, Sony, Everything Everywhere, Spotify, B Q, Boots, Diageo, Sainsbury's, Premier Foods, Nokia and McDonald s took part in the survey, which gathered 333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ...
Pitch update
10 May 2012
to wait long to find out whether the client "likeys" them. Pitches for the 10 million Sony Music ...
Reality check - March 2012
26 Apr 2012 | by Campaign staff
Grabarz Partner 2 Harvester 151 2 Birds Eye 170 2 Sony Xperia ...
Private View: Dave Dye and Trevor Ray Hart
26 Apr 2012
With work from HTC, Walkers, Lastminute.com, Tesco, Sony and Greene King....'s collection", it's an elegant solution. McCann and Sony . Slick-looking product demo with a voiceover? Wrong! Little boys imagine how a Sony Xperia phone works. Their thoughts are illustrated in a really ... attempting to make the consumer appear heroic, in fact a little too much on the smug side. Sony . I ...
Why We're Loving ... Mark Gustafson, animation director, LAIKA
19 Apr 2012
WHY: Gustafson is the animation director on the latest global spot for Sony's Xperia smartphones....in new directions. One of the principal challenges with the Sony Xperia spot was bringing a touch ...
Pitch update
19 Apr 2012
and it is understood that the clients are meeting today (19 April) to thrash out a final decision. Sony Music has ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
