25 Apr 2012
| by Daniel Farey-Jones
WPP's chief Sir Martin Sorrell talks about the logic of partnering with an IT company, his desire...'s new "customer experience centre", Sorrell expanded on the background to the tie-up with Infosys, which ...
" (Fabric is a WPP company).
Sorrell explained his latest buzzword "horizontality" his label ...
technology, Sorrell was measured, responding that "we all" managed to survive the rise of Google ...
11 Apr 2012
| by Staff
Sorrell, talks about his difficulties going through the andropause, having the Queen "stick her sword...In a heavily-edited video interview conducted on a giant pink tiger print stiletto, Sorrell admits to feeling like "an absolute berk".
In scenes the 65-year-old admits "wouldn't make the Cannes Film Festival", he proceeds to don a pink tie around his neck in 10 seconds, although in perhaps a giveaway sign ...
21 Feb 2012
| by Sarah Johnson
already pledged their support for the Sunday title, as has WPP's chief executive Sir Martin Sorrell ...
28 Oct 2011
| by Arif Durrani
WPP chief executive Martin Sorrell has highlighted "surprising positivity of the UK" despite...revenues up 9% to 2.46 billion in the quarter to September, Sorrell focused on the activity in the UK ...
or another, so there s a radical change in the distribution of the market."
Sorrell went on to note ...
".
On the commercial prospects for other media going into 2012, Sorrell added: "Newspapers remain under pressure ...
04 Mar 2011
| by Arif Durrani
WPP chief executive Sir Martin Sorrell has thrown his weight behind News Corporation's efforts...Sorrell, speaking on the day WPP reported a 28.5% lift in pre-tax profits for 2010, offered ...
a potential judicial review of the Government's green light.
Sorrell, founder of the advertising ...
used to an environment which is less profitable and more difficult."
'All good news'
Sorrell ...
25 Feb 2011
| by Daniel Farey-Jones
Sir Martin Sorrell insisted his brand-led agency model can lead to "better, not blander" creative...and service, Sorrell argued that it showed how integration done well made for more effective creative.
Ford ...
.
Sorrell claimed" "It was a fragmented, disaggregated, siloed model. It didn't work."
He believes ...
the creation of Blue Hive for Ford of Europe last year.
Sorrell said: "People look at these global ...
16 Feb 2011
| by Daniel Farey-Jones
WPP chief executive Sir Martin Sorrell has claimed it is difficult for agencies and other companies...Speaking at the Mobile World Congress in Barcelona yesterday, Sorrell said the app market has tripled in size to $15bn, but that was small "if you remember our industry is about a trillion dollar ...
loyalty is quite fickle ... It's very volatile."
Sorrell believes the biggest opportunity is in faster ...
28 Jan 2011
| by Arif Durrani
.
WPP's Martin Sorrell, the marketing group responsible for the British Government's own media planning ...
26 Jan 2011
| by Arif Durrani
WPP's Sir Martin Sorrell has called on President Obama's administration in the US to take a lead...% in the US in 2010, Sorrell warned this was likely to be a brief respite in a generally declining market, calling it "a bit of dead-cat bounce".
Controversially, Sorrell called for further cuts to be made ...
29 Oct 2010
| by Sarah Johnson
Sir Martin Sorrell, chief executive of WPP, has said that while 2009 "was about survival" the focus...Speaking in a telephone interview with CNBC this morning, Sorrell said 2010 has been characterised by surprisingly strong growth in the US as well as the resurgence of traditional media. "America and traditional ...
about WPP's budget-setting process unfolding over the next few weeks, Sorrell said "there is a little ...
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