EDITORIAL: Self-reliant start to PR's new year
10 Jan 2003
- WPP influential chief executive Sir Martin Sorrell has again sounded a resolutely downbeat note...In an interview with the German newspaper Welt am Sonntag, Sorrell says that there is still little ... there is evidence of the benefits of PR spend. Sorrell's prognosis is borne out to some extent by the stories ... add value. While Sorrell may well be right that human nature dictates a save, rather than spend ...



