Cautious Sorrell needs to factor in 'Super Bowl, Super Social'
03 Oct 2011 | by Arif Durrani
When WPP's Martin Sorrell questioned the ability to monetise social media at the RTS Conference he...Sorrell told broadcasters last month: "We used to write letters to each other and now we correspond through Facebook and Twitter and other forms of communication. If you interrupt that with a ... about Sorrell, social media and Facebook here. ...



