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Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

there. And WPP chief Sir Martin Sorrell believes Facebook is not the right environment for advertising ...

Navigating the tyranny of email

Sir Martin Sorrell, the chief executive of WPP, oversees operations in more than 100 countries and a workforce of thousands, but he also reportedly answers every single email he is sent. I put this to the test last week; what would Sorrell's advice be to marketers attempting to cope with information ...

Helen Edwards: Real value can come at a higher price

Sorrell's right-hand man and head of strategy for WPP. Now in charge of more than 25,000 people, it's nice ...

Brands navigate the Euro maze

switch to cheaper protein. If WPP chief executive Martin Sorrell is right, even advertising may be a ...

Will users' dislike of brand interruptions make it hard to monetise social media? The Marketing Society Forum

Speaking at the Royal Television Society Cambridge Convention last week, Martin Sorrell expressed...YES - SALLY COWDRY, MARKETING AND CONSUMER DIRECTOR, O2 I don't think it's quite as clear cut as Martin Sorrell makes out. I agree that brands that attempt to interrupt social interactions with commercial messages will get into trouble. That's not to say that brands cannot have a role in social media ...

Helen Edwards on Branding: The flipside of the pancake

recovery shapes - Bathtub Famously coined by Sir Martin Sorrell in 2001 during the tech bubble ...

Helen Edwards on Branding: Global theory, local practice

arrangements. Martin Sorrell took this route to justify Ford's recent global alignment, contrasting ...

Ad agencies need to restructure around consumers, says Unilever

and Ogilvy Mather, a WPP agency. Sir Martin Sorrell, WPP's chief executive, chaired the session ...

Unilever chief: 'We have to shift our thinking to New Delhi not New York'

'm in Indonesia I see everyone on Facebook". Sir Martin Sorrell, WPP chief executive and chair of this morning ...

The complete guide to the new age of government communications

, participated in a roundtable alongside the likes of WPP chief executive Martin Sorrell as part of Tee's review ...

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