McDonald's cooks up 'no-nonsense' 1955 burger for the UK
25 Aug 2011 | by John Reynolds
burger has already proved a hit in European markets, including Spain and Germany. It will be initially ...
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Toyota named greenest brand in the world
27 Jul 2011 | by Gemma Charles
The research, called Best Global Green Brands, combines public perception of environmental sustainability with performance on publicly available information and data. It covers the US, Japan, China, Germany, France, UK, Italy, Brazil, Spain, and India. The report said: "Its [Toyota's] high perception ...
EasyJet to build brand with £50m pan-European campaign
26 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by VCCP, breaks on 1 October and features a TV ad supported by print and digital activity. It uses the strapline, "Where are you going?", and will run across easyJet s key European markets the UK, France, Spain, Italy, Switzerland, and Germany. The TV ad will feature images ...
WPP investors challenge executive pay
03 Jun 2011 | by John Reynolds
, Belgium and Spain as the most difficult markets. Across sectors, growth came across advertising ...
Sovereign debt crisis lowers global brand values, report claims
31 Aug 2011 | by Alex Brownsell
23,491 19 15 Santander Spain 23,403 20 19 Tesco UK 21,640 ...
FA to test new ad technology
29 Jun 2011 | by John Reynolds
audience) to someone watching the match in Spain (tailored to a Spanish audience). The technology has ...
Hearst-Rodale harnesses Apple Newsstand to sample print launch
03 Feb 2012 | by Daniel Farey-Jones
, France, Spain and the Netherlands. ...
Nokia focuses on local apps to distinguish itself from rivals
04 Jul 2011 | by Ben Bold
, France, Spain and Germany have not been listed. Last month, Marketing reported that Nokia settled a ...
Yell profits drop as print revenues fall 18%
17 May 2011 | by Oliver Luft
.6% in the previous 12 months, as print revenue share declined. Yell, which has operations in the UK, US, Spain ...
Innocent to launch 'Healthy New Year' on-pack promotion for smoothies
08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
yoga retreat in Spain, and a personal trainer. Two weeks ago, Marketing revealed Coca-Cola's plans ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
