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No longer just a cheap holiday destination, Spain has positively bounced into the 21st century...Spain has witnessed a minor economic miracle over the past decade or so, returning annual growth ... ago, most people, not least the Italians, would have laughed. Even into the early 90s, Spain hadn ... shores. The reasons for Spain's performance are simple - its political system is relatively stable, its ...
Business is booming in Spain: the economy grew three times faster than the European average last ... for the foreseeable future. This also represents a challenge for Spain's marketing community but it is one ... that money pouring in, Spain's media market continues to be one of the most dynamic - if chaotic - in Western ...
Rather than relying on the traditional medium of TV, Spain's ad industry is now having to come...Spain stands at a digital crossroads. Consumers, particularly the technologically savvy ones ... , it is on a par with others such as France and Germany. There's an advantage that Spain also enjoys: its ... in the multichannel marketing environment. It's only a matter of time before Spain's creative talent becomes ...
Campaigns that are really hitting home in Spain seem to share a common element: using the power...-night TV show: an absurd character in cheesy clothes enters the national contest to represent Spain ... , and leaving aside all respect for protocol, the King of Spain, Juan Carlos, tells him in a loud voice: "Why ... this campaign the most interesting to watch in history by far. PSOE and creativity won. Next, Spain wins ...
Spain's image as a cheap and cheerful tourist destination is changing, thanks to competition ... -third. Prices increased in Spain when the euro replaced the peseta, but the economy has settled and is enjoying ... may not extend as far as Spain's media community, however. He is committed to giving Spain's media ...
Sogecable's current position as the leading pay-TV group in Spain. And in moving Canal+ to DTT ... service. - Jesus Olivar is the director of MediaLab, Mediaedge:cia, Spain. ...
to really understand what is happening. Nevertheless, it is we who are leading the process at present. Spain ...
are for the ad industry in Spain at this point in time. We identified 12 problems. One hundred people having a ...
Pippa Considine profiles three women in three of the most powerful positions in advertising and media in France, to find out how they made it to the top and what fuels their drive to remain there.
- Optimedia Spain has celebrated a highly successful end to its first year of operation...- Optimedia Spain has celebrated a highly successful end to its first year of operation with an estimated 32 million worth of new business. The first and the biggest win is Onlae, the Spanish ... is Rothmans, which has awarded Optimedia Spain the media planning and buying for the Peter Stuyvesant ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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