McDonald's cooks up 'no-nonsense' 1955 burger for the UK
25 Aug 2011 | by John Reynolds
burger has already proved a hit in European markets, including Spain and Germany. It will be initially ...
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Toyota named greenest brand in the world
27 Jul 2011 | by Gemma Charles
The research, called Best Global Green Brands, combines public perception of environmental sustainability with performance on publicly available information and data. It covers the US, Japan, China, Germany, France, UK, Italy, Brazil, Spain, and India. The report said: "Its [Toyota's] high perception ...
EasyJet to build brand with £50m pan-European campaign
26 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by VCCP, breaks on 1 October and features a TV ad supported by print and digital activity. It uses the strapline, "Where are you going?", and will run across easyJet s key European markets the UK, France, Spain, Italy, Switzerland, and Germany. The TV ad will feature images ...
Sovereign debt crisis lowers global brand values, report claims
31 Aug 2011 | by Alex Brownsell
23,491 19 15 Santander Spain 23,403 20 19 Tesco UK 21,640 ...
FA to test new ad technology
29 Jun 2011 | by John Reynolds
audience) to someone watching the match in Spain (tailored to a Spanish audience). The technology has ...
Nokia focuses on local apps to distinguish itself from rivals
04 Jul 2011 | by Ben Bold
, France, Spain and Germany have not been listed. Last month, Marketing reported that Nokia settled a ...
Innocent to launch 'Healthy New Year' on-pack promotion for smoothies
08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
yoga retreat in Spain, and a personal trainer. Two weeks ago, Marketing revealed Coca-Cola's plans ...
Bacardi unveils Ace Rafa Facebook game for responsible drinking push
18 Nov 2011 | by Gemma Charles
-to-face in Mallorca, Spain, in 2012. The imagery in the game was shot on location in Nadal's hometown of Manacor ...
Reebok fitness competition lands TV slot
10 Apr 2012 | by Maisie McCabe
'The Box' starts on Saturday (14 April) and will feature people competing in the 2012 Reebok CrossFit Fitness Championships in the UK, Spain, France, Italy, Germany, Russia and Sweden. The partnership with Eurosport coincides with 'The Sport of Fitness Has Arrived' Reebok's global integrated ...
Microsoft ads showcase social impact of Kinect
02 Nov 2011 | by Matt Chapman
campaign will also run in the US, France, Italy and Spain. The US activity launches this week, while the campaign in Spain and Italy will be online only. Unofficial uses for Kinect are possible because ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
