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BORDER LINES: MADRID: Superdiplo turns to Grupo Albion

corporate communications. Superdiplo is Spain s seventh-largest food retailer, operating 190 supermarkets...corporate communications. Superdiplo is Spain s seventh-largest food retailer, operating 190 supermarkets across the country, and is also one of Spain s fastest growing companies. Grupo Albion will focus on raising awareness of Superdiplo across Spain, where it had sales of pounds 37 million during 1997. ...

BORDER LINES: M&S picks SCR for store launch

eighth store in Spain. SCR pitched against Bassat Ogilvy Group, which is M retained PR agency across...BARCELONA: Marks and Spencer has hired SCR Relaciones Publicas to promote the opening of its eighth store in Spain. SCR pitched against Bassat Ogilvy Group, which is M retained PR agency across Spain, and Tandem DDB, which has won the advertising for the launch. The new seven-floor store ...

Hertz vacancy as Malony quits for Whizz-Kidz

in the region are the UK, Germany, France, Italy and Spain. Although Hertz does not have agency support in the UK, it uses PowerAxle in Spain, BDDP Corporation in France and Dragonetti and Associates in Italy ...

CAMPAIGNS: International Media Relations - Pammi grabs a pizza the action

the commercials in four European countries: two at Pizza Huts in Belgium and Spain, but also in a Polish night ... campaigns were launched at different times, beginning with Belgium and Spain in November and December 1996 ... s biggest media event since the Pope s visit. In Spain, where newspapers are scarcely read, she ...

INTERNATIONAL: Wright Partnership takes Warner brands to Europe

. The Wright Partnership will work closely with Warner s agencies Asesores 2000 in Spain and Pro ...

INTERNATIONAL: Fenestrae hires Text for telephony software PR

in Scandinavia, Spain and Italy. In addition, the agency will develop awareness of Fenestrae in Asia ...

Boots’ PR prescription for brands’ image boost

in the UK, ACH in Spain, Mavellia in Italy and Burson-Marsteller in France. She reports to head of PR Ian ...

Dell hires GCI to handle EMEA account

countries being covered are France, Spain, the Czech Republic, Poland, Sweden, Norway, Denmark, Belgium ...

INTERNATIONAL: Riedmatten takes on top comms role at Europcar

, Spain, Portugal and Belgium, where Riedmatten will liaise with existing communications staff ...

Focus: Marketing Comms - The faces behind the brand names

: For example in Spain Burson-Marsteller did its own regionalised report and the Spanish media loved it ...

 

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