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Innocent to launch 'Healthy New Year' on-pack promotion for smoothies

08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

yoga retreat in Spain, and a personal trainer. Two weeks ago, Marketing revealed Coca-Cola's plans ...

Bacardi unveils Ace Rafa Facebook game for responsible drinking push

18 Nov 2011 | by Gemma Charles

-to-face in Mallorca, Spain, in 2012. The imagery in the game was shot on location in Nadal's hometown of Manacor ...

UK agencies fail to win Cannes Direct Lions

20 Jun 2011 | by Matt Williams

each. Brazilian agencies won six awards, while Sweden won five and Spain picked up four ...

Ferrero calls £250 million pan-Euro media review

12 May 2011 | by Katherine Levy

The client has contacted roster networks ZenithOptimedia, MEC and Aegis Media in what is understood to be a bid to consolidate its media planning and buying across the region. The review covers Italy, Spain, Portugal, France, Belgium, the Netherlands, Turkey, and Greece. The UK, which is handled ...

Carlsberg UK unveils San Miguel Fresca

30 Jan 2012 | by Gemma Charles

The new sub-brand, San Miguel Fresca, is described by Carlsberg as a "refreshing, crisp sunshine lager, best served chilled with a wedge of lime". "Fresca" is a word often used in Spain to describe a ... and Mahou-San Miguel of Spain, the brewers have created a beer they believe will appeal to UK consumers ...

Publicis wins £250m Ferrero European media

26 Sep 2011 | by Daniel Farey-Jones

The business covers Italy, Spain, Portugal, France, Belgium, the Netherlands, Turkey, and Greece. The UK, which is handled by MEC, was not included in the process. Publicis, which pitched against fellow roster networks WPP and Aegis, has set up a new entity called Ferrero Media Consulting Group ...

Ferrero ditches stuffy ambassador image

31 Oct 2011 | by John Reynolds

. The business covers Italy, Spain, Portugal, France, Belgium, the Netherlands, Turkey, and Greece. The UK, which ...

PepsiCo rejigs UK Walkers marketing function

27 Jul 2011 | by John Reynolds

Micozzi has worked on a number of PepsiCo brands over the past 13-years and most recently was head of marketing for the Pepsi's bottling group franchise in Spain. In his role as head of marketing for Walkers crisps, he will be responsible for driving up sales of household brands such as Monster Munch, Quavers ...

Yell hires Ashmore to CMO role ahead of 'comprehensive' brand re-think

27 Oct 2011 | by Alex Brownsell

Ashmore, who joins from her role as global chief marketing capability officer at Mars, will take responsibility for Yell's global marketing strategy in the UK, US, Spain and Latin American markets. She will report directly to group chief executive Mike Pocock. Prior to joining Mars, Ashmore had also held ...

Martini introduces 'luck is an attitude' ad in Europe

30 Nov 2011 | by Matthew Chapman

, Belgium and Spain. Martini has also put the film on its Facebook page and YouTube channel ...

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