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Initiative challenges assumptions of paid, earned and owned media

21 Jun 2011 | by Arif Durrani

the US, the UK, Spain, Italy, Germany, China, Australia, Colombia and Thailand. Sharing the podium ... found, for example, that in Australia, TV paid media drives trust. But in Spain, word ...

Promotional agency London & Partners hires Cake and Euro RSCG

24 May 2011 | by Matt Cartmell

US, France, Germany, Spain, Italy, India and China. The agency will be charged with promoting ...

The Impossible Brief

16 Jun 2011

de Tena / Spain Peace diary is an idea based on collaborative social issues. It is an opportunity ...

Peta in hunt for agency

01 Sep 2011 | by Matt Williams

going to bullfighting when they visit Spain. The spot saw Elen Rivas, the former girlfriend of Frank ...

Diabetes UK appoints Louise Ansari as director of comms

10 Feb 2012 | by John Owens

comms positions at a number of organisations, including the British Embassy in Spain, the Council ...

Campaigns: Voluntary Sector - Taylor's will to thrill raises charity's profile

23 Feb 2012 | by John Owens

and Sky News, as well as going global, with coverage in Germany, Vietnam, China and Spain. RESULTS ...

Integral brings Spain Magazine list to the market

27 Apr 2006 | by by Joe Lepper

LONDON – Integral Marketing has been appointed to bring Spain Magazine's 5,000 strong list...The magazine is aimed at those who either already own or are considering owning property in Spain, the majority of whom are empty nesters, seniors and older families. According to Integral, the profile shows that a large number of readers are also "wealthy and prosperous", and just over half are female ...

Spain looks to branding to overhaul its image

30 Oct 2002 | by Claire Billings,

LONDON - Spain is aiming to shake off its image as an out-of-date nation associated with fascism...A number of figures from Spain's leading companies, including Luis Bassat, president ... into Spain's brand image. A set of preliminary conclusions from the research are set to be released ... will be appointed to work on the branding exercise. The project, known as Marca Espana or Spain Brand, comes ...

INTERNATIONAL: SCR to handle Spain's 'homage to the peseta'

25 Jan 2002 | by CHRIS SCOTT

surrounding the introduction of the euro and Spain's homage to the peseta initiative. 'Our campaign ...

SUPPLEMENT: TOP EUROPEAN CONSULTANCIES 1996; SPAIN: Spanish optimism

26 Jul 1996

of privatisations in an effort to reinforce market confidence and bring Spain s budget deficit down in time ... favoured measure to stimulate non- inflationary economic growth in Spain s flagging economy, where ... independent company we can specialise on Spain and want to be the best as well as the most effective. We ...

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