Tourism Ireland hands £50 million global advertising account to Publicis
12 May 2011 | by Matt Williams
including the UK, US, France, Spain, Canada and Australia. The agency will begin working with the tourist ...
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EasyJet to build brand with £50m pan-European campaign
26 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by VCCP, breaks on 1 October and features a TV ad supported by print and digital activity. It uses the strapline, "Where are you going?", and will run across easyJet s key European markets the UK, France, Spain, Italy, Switzerland, and Germany. The TV ad will feature images ...
Carat scoops £50m global media from Tourism Ireland
26 May 2011 | by Katherine Levy
Carat will replace Mindshare on the business after a final head-to-head pitch between them. The agency will be responsible for handling Tourism Ireland's media arrange-ments in the UK, the US, France, Germany, Spain, Italy, Sweden, the Netherlands, Canada and Australia. Tourism Ireland has informed ...
Cheapflights launches first TV ad as new marketing chief joins
02 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
and Spain. ...
VisitBritain appoints Joss Croft as head of marketing
10 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
; manager of Spain and Portugal, as well as manager, strategic partnerships. Prior to joining ...
Travel into the future: BA's Willie Walsh, plus Google and TUI, tell Marketing what lies ahead in the turbulent market
14 Oct 2011 | by Loulla-Mae Eleftheriou-Smith at ABTA Conference
trade conference, held at Palma de Mallorca in Spain, the usual bigwigs gathered to discuss the state ...
Duffy's flight plan is to be Europe's number one
25 Aug 2011 | by John Tylee
campaign that will run across easyJet's key markets - the UK, France, Spain, Italy, Switzerland and Germany ...
Editor's Comment: Timing is right for upbeat BA
23 Aug 2011 | by Noelle McElhatton
is building again. International Airlines Group, formed by the merger of BA and Spain's carrier, Iberia ...
South Australia on hunt for agency to help boost investment
22 Feb 2012 | by Alec Mattinson
in the business communities of Spain and Germany. The brief acknowledges South Australia has a major awareness ...
Florida tourism organisation Visit St Petersburg Clearwater hires Rooster
31 Jan 2012 | by Sara Luker
collection of the surrealist s works outside of Spain. The agency will aim to increase visitors from the UK ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
