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New business leagues (4 May 2012)

OMD was propelled to the top of the media league after landing the Specsavers business.

Katherine Levy: In procurement era, agencies must offer more than top work

No sooner had the industry heard the news that MEC had lost its long-standing Specsavers account...-business success and a hot planning positioning, clearly impressed the Specsavers client and deserves to have a ...

MG OMD beats MEC to £39m Specsavers account

Specsavers has appointed Manning Gottlieb OMD to its £39 million national and regional media...Initially, Specsavers shortlisted MG OMD and MEC alongside Vizeum for the business but Vizeum was knocked out of the pitch on Monday (16 April). Specsavers called a review of its media planning ... . The process was led by Specsavers global marketing director, Richard Holmes, and the marketing director, Tim ...

Pitch update

was knocked out of the 35 million Specsavers review early this week, leaving Manning Gottlieb OMD ...

Media Bitch's Diary 5 April

Should have gone to... Well, this girl hears that the pitches for the 39m Specsavers media ... states, "Should have gone to Specsavers", it seems that MEC chief executive Steve Hatch and managing director Stuart Bowden reversed that by mocking up a Specsavers shop in the agency's offices ...

Pitch update

, is expected next week at the latest. The Specsavers media pitch reached its final stages this week ...

Pitch update

the right cards to play at the presentations next Thursday and Friday. The final three in the Specsavers ...

Clear Channel Outdoor Planning Awards shortlist revealed

Airport, Sky, Coke Zero, KFC, Specsavers, The Huffington Post UK, The National Lottery, ESPN, Heineken ... is Believing, Posterscope KFC, Posterscope/Walker Media Specsavers, Value/Specsavers Residency, MEC ...

Specsavers becomes latest brand to adopt gamification

Specsavers is rolling out an online game to increase the "reach and shelf-life" of its "sauna" TV...Specsavers' "angry chef" online game will be accompanied by an MSN homepage takeover on 12 March. It will subsequently be available to play via Specsavers' Facebook page. The game, created by the brand's in-house advertising department Specsavers Creative, features a man who mistakes a kitchen for a sauna and is chased ...

Media Bitch's Diary 1 March

This week, Bitch follows the News International team to Chamonix, gets a bit ripe with Specsavers...for taking a break while they can. Jersey Jaunt This girl hears that the Specsavers media review has ... that Specsavers are interested in helping people with their sight issues, but is sure the client would have rather ...

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