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Specsavers 'nemesis' by Specsavers Creative

In the latest Specsavers advertising campaign it all goes wrong for a pair of visually impaired OAP...The spot aims to promote Specsavers 30% off over-sixties deal. ...

Specsavers 'comedy capers' by Specsavers Creative

Specsavers Creative has created a new Irish TV campaign to promote the news that Specsavers...The new campaign has been made by its in-house creative agency featuring Specsavers new anti-hero, named Harrison. Harrison attempts to sabotage Specsavers advertising as he comes across a billboard promoting Specsavers 2-4-1 designer glasses offer. The farcical plot sees the bitter competitor tying ...

Specsavers 'cover up' by Specsavers Creative

Specsavers is taking a comical look at a competitor's attempts to cover up the opticians...The action begins in a boardroom where the head honcho of the opposition commands his minions to destroy all of Specsavers advertising. ...

Specsavers 'MP expenses' by Specsavers Creative

Specsavers has launched a tactical ad poking fun at the MPs' expenses scandal....The press ad, carries the familiar "should have gone to Specsavers" strap line, in the context of an MP who claimed 210 for the cost of his wife's spectacles. ...

Specsavers 'spex affect' by Specsavers Creative

Specsavers has launched a new TV ad based on Lynx's famous 2006 'Billions' ad, featuring a...The new TV ad, 'Specs effect', merges the two straplines from both brands - 'Should've gone to Specsavers' and The Lynx effect' - to form the strapline 'The should've gone to specsavers Effect', which appears at the end of the ad. Created by the retailer's in-house creative team, the ad aired ...

Specsavers 'Postman Pat' by Specsavers Creative

Specsavers has revived the legendary 1980s cartoon character, Postman Pat, for its latest campaign.

Specsavers 'crop circles' by Specsavers Creative

Specsavers first campaign of the year marks a shift away from 2009's value message and returns

Specsavers 'Xmas Viral 2009' by Specsavers Creative

Specsavers is marking the Christmas season with a viral film that sees a poorly-sighted housewife

New campaign: Specsavers

Client: Specsavers Creative agency: Endemol Media agency: i-level...Specsavers is sponsoring the UK's first MMS soap opera, FanTESStic. More than 80 comic strip-style episodes are being sent out over a 16-week period. The soap is targeting consumers aged between 16 and 24 ... by Endemol and Specsavers, a boy stands a girl up because he does not have the right contact lenses ...

Adwatch: Specsavers - 'The Matrix'

I love Specsavers. I know it's wrong, but I do....its butt. Like going into a TK Maxx or a Benjys, the Specsavers experience is not altogether ... -plucked eyebrow in adland, is that I've actually grown to quite like Specsavers' advertising. Not in a 'chin ... it? I love Specsavers, but I sense an identity crisis. ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.