02 Apr 2009
In the latest Specsavers advertising campaign it all goes wrong for a pair of visually impaired OAP...The spot aims to promote Specsavers 30% off over-sixties deal. ...
07 Aug 2009
Specsavers Creative has created a new Irish TV campaign to promote the news that Specsavers...The new campaign has been made by its in-house creative agency featuring Specsavers new anti-hero, named Harrison. Harrison attempts to sabotage Specsavers advertising as he comes across a billboard promoting Specsavers 2-4-1 designer glasses offer. The farcical plot sees the bitter competitor tying ...
06 Apr 2009
Specsavers is taking a comical look at a competitor's attempts to cover up the opticians...The action begins in a boardroom where the head honcho of the opposition commands his minions to destroy all of Specsavers advertising. ...
23 Jun 2009
Specsavers has launched a tactical ad poking fun at the MPs' expenses scandal....The press ad, carries the familiar "should have gone to Specsavers" strap line, in the context of an MP who claimed 210 for the cost of his wife's spectacles. ...
16 Mar 2010
Specsavers has launched a new TV ad based on Lynx's famous 2006 'Billions' ad, featuring a...The new TV ad, 'Specs effect', merges the two straplines from both brands - 'Should've gone to Specsavers' and The Lynx effect' - to form the strapline 'The should've gone to specsavers Effect', which appears at the end of the ad. Created by the retailer's in-house creative team, the ad aired ...
27 Aug 2009
Specsavers has revived the legendary 1980s cartoon character, Postman Pat, for its latest campaign.
25 Jan 2010
Specsavers first campaign of the year marks a shift away from 2009's value message and returns
09 Dec 2009
Specsavers is marking the Christmas season with a viral film that sees a poorly-sighted housewife
29 Sep 2004
Client: Specsavers
Creative agency: Endemol
Media agency: i-level...Specsavers is sponsoring the UK's first MMS soap opera, FanTESStic. More than 80 comic strip-style episodes are being sent out over a 16-week period. The soap is targeting consumers aged between 16 and 24 ...
by Endemol and Specsavers, a boy stands a girl up because he does not have the right contact lenses ...
21 Jun 2006
| by Tony Quinn, Planning director, Leagas Delaney
I love Specsavers. I know it's wrong, but I do....its butt. Like going into a TK Maxx or
a Benjys, the Specsavers experience is not altogether ...
-plucked eyebrow in adland, is that I've actually grown to quite
like Specsavers' advertising. Not in a 'chin ...
it? I love Specsavers, but I sense an identity crisis. ...