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LONDON - Specsavers has developed its first interactive project, a piggy bank-themed digital game...greeted with the line 'Should've gone to Specsavers' and a link to the site promoting the opticians' ' 25 and above' range of frames. The work was developed by Specsavers' in-house ad department. Specsavers said digital is set to become an increasingly important part of Specsavers' marketing plans. ...
Specsavers has strengthened its position in the past few years with a string of successful...Brand: Specsavers Brand owner: Specsavers Optical Group Media agency: Mediaedge:cia Creative agency: Specsavers Creative The latest campaign for the brand first aired on 30 August and ... is subsequently given a ticket from a policeman, who remarks that he should have gone to Specsavers. The ad ...
GMG Radio-owned 102.2 Smooth Radio has secured Specsavers as the new sponsor of its drive-time show...The year-long sponsorship deal, which begins next Monday (5 May), also includes an online content element with a sponsored strip on the drive-time show's web page. In addition, the Specsavers campaign ... ,000 spending money, plus the chance to win free pairs of designer Specsavers glasses. ...
LONDON - Optical retailer Specsavers has become the first sponsor of Sky's on-screen tracking...Under the agreement, brokered by MEC Access, the Specsavers brand will appear during Sky's TV coverage of this year's highly anticipated Npower Ashes series, which starts tomorrow (Wednesday). Specsavers idents will appear whenever Hawk-Eye appears on screen, giving the brand an exposure of up ...
to select products and making more informed purchase decisions. To reflect this, Specsavers launched its...Client Specsavers Agency Mediaedge:cia Planner Kevin Ayadassen Strategy The client wanted ... with Stella magazine and its accompanying website, featuring Specsavers' Digital Mirror technology ... . Results From an initial base of zero, 40,000 users trialled Specsavers glasses using the Digital Mirror ...
. Specsavers doesn't have the restriction of a dog, or a celebrity. It is free from the binds of a creative ... dog and a giant ear on the bus. But that is not to say Specsavers is being inconsistent. As a ... and 'should've gone to Specsavers'. Given all that, Je ne regrette rien is not a surprising choice ...
Specsavers is sponsoring Channel 4 prime-time show Gok's Fashion Fix, presented by celebrity...The deal will build on the opticians' existing association with Wan, following its sponsorship of his C4 show How To Look Good Naked. It includes sponsorship on C4's 4OD catch-up service, a bespoke sponsor's microsite, and branding on the show's site at Channel4.com. Specsavers will produce the creative ...
LONDON - Specsavers has parodied the new Barclaycard waterslide campaign by BBH with a new YouTube...In the Specsavers version of the ad, rather than gracefully gliding home down the flume, a man ... to Specsavers' branding appears as we hear a muffled 'Bollocks' shouted from the skip. The viral was produced by Specsavers Creative team and featured Specsavers staff. ...
Specsavers is to sponsor Channel 4's daytime quiz show Countdown....director at Specsavers, said the sponsorship would allow the company to reach three-quarters of its target ... will be extended online on both the Specsavers and Channel 4 websites. ...
The optician chain Specsavers has centralised its £21 million media planning and buying account...buying, worth £13 million. MEC led Group M's pitch and the consolidation will also see the Specsavers ... account management. Specsavers' marketing director, Andrew Molle, said: "I think this is probably ... . This unique solution will ensure Specsavers continues to strengthen its strategic multimedia-channel buying ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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