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LONDON - Specsavers has developed its first interactive project, a piggy bank-themed digital game...greeted with the line 'Should've gone to Specsavers' and a link to the site promoting the opticians' ' 25 and above' range of frames. The work was developed by Specsavers' in-house ad department. Specsavers said digital is set to become an increasingly important part of Specsavers' marketing plans. ...
Specsavers Opticians has launched a UK web site providing style and health tips for people who...Specsavers Opticians has launched a UK web site providing style and health tips for people who wear glasses or contact lenses. Users can also use the site (www.specsavers.com) to find their nearest store. ...
LONDON - Specsavers has parodied the new Barclaycard waterslide campaign by BBH with a new YouTube...In the Specsavers version of the ad, rather than gracefully gliding home down the flume, a man ... to Specsavers' branding appears as we hear a muffled 'Bollocks' shouted from the skip. The viral was produced by Specsavers Creative team and featured Specsavers staff. ...
High street optician Specsavers has launched a viral campaign creating a pastiche of classic German.... The whale was created using CGI and the viral's dialogue is in German with English subtitling. Specsavers ... of realism and helps to establish the whale's presence." In January, Specsavers rolled out a comical viral ... on Specsavers YouTube channel and Facebook page and told the story of a sperm breaking away to be the first ...
LONDON - Specsavers is rolling out a comical film to celebrate the brand's 25th anniversary called...The film, which will run on Specsavers YouTube channel and Facebook page between 11 and 14 January, follows a blind sperm. The spot tells the story of a sperm breaking away to be the first to swim towards an egg, but ends up swimming straight past the egg. The Specsavers logo appears and, as the blind sperm ...
LONDON - Specsavers has extended its TV campaign, a Lynx parody called 'The Specs Effect...as soon as soon as he puts on his ugly specs. Specsavers said it had increasingly looked at ways to make digital follow-ups to TV campaigns more engaging for their broad target audience. Specsavers' last home ... at Specsavers, said: "It is increasingly important for our campaigns to work effectively online. This has meant ...
Specsavers is rolling out an online game to increase the "reach and shelf-life" of its "sauna" TV...Specsavers' "angry chef" online game will be accompanied by an MSN homepage takeover on 12 March. It will subsequently be available to play via Specsavers' Facebook page. The game, created by the brand's in-house advertising department Specsavers Creative, features a man who mistakes a kitchen for a sauna and is chased ...
LONDON - Specsavers Direct, the online service provided by the High Street optician brand...deal, the Specsavers logo will appear at the start and end of each episode, and there will also be what the agency calls "subtle" references to Specsavers contact lenses in the storyline. If you have an opinion ...
Specsavers is set to become one of the first brands to use the newly expanded Google+, with a...of Specsaver glasses. To win a chance to take part in the discussion members need to add Wan to the "circle ... will be streamed on the Specsavers YouTube channel and updates will be posted to its Facebook page. MEC created the social media campaign in conjunction with Specsavers. Tim Langlois, digital marketing manager ...
LONDON - TalkSport radio has agreed a five-figure online deal with Specsavers for the duration...TalkSport's "Should Have Gone to Specsavers" gallery will feature images contributed from pubs ... , Specsavers has created an online forum, "Specsavers -- Eyes on Germany", which will feature the acerbic ... , will be invited by Specsavers to buy a pair of glasses. Kevin Bird, business development manager at TalkSport ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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