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Specsavers 'koala' by Specsavers Creative

08 Aug 2011

Specsavers is promoting contact lenses with a computer-generated koala in its latest ad, which also

Specsavers 'sauna' by Specsavers Creative

17 Oct 2011

Specsavers is launching a TV ad starring Gordon Ramsay to promote its free varifocals lenses offer.

Specsavers 'Mr Men' by Specsavers Creative

08 Oct 2010

Specsavers has called on another of the nation's best loved children's characters, featuring Mr...Mr. Happy wakes up in a grump because he missed out on a Specsavers offer. ...

Specsavers campaign exceeds expectations

15 Sep 2009 | by Kevin Ayadassen

to select products and making more informed purchase decisions. To reflect this, Specsavers launched its...Client Specsavers Agency Mediaedge:cia Planner Kevin Ayadassen Strategy The client wanted ... with Stella magazine and its accompanying website, featuring Specsavers' Digital Mirror technology ... . Results From an initial base of zero, 40,000 users trialled Specsavers glasses using the Digital Mirror ...

Appointment to view: the ads that led us to Specsavers

10 Aug 2011 | by Sarah Johnson

Specsavers "should've gone to Specsavers" strapline is now so firmly established in the public...The new ad features a koala bear falling out of a tree . Graham Daldry, Specsavers in ... introduced the "should ve gone to Specsavers" line in a 2002 soap opera themed ad. The phrase became ... . Some of the more memorable Specsavers ads include the recent "Lynx effect" parody and its work ...

New business leagues (4 May 2012)

03 May 2012

OMD was propelled to the top of the media league after landing the Specsavers business.

Media Bitch's Diary 1 March

01 Mar 2012 | by Media Bitch

This week, Bitch follows the News International team to Chamonix, gets a bit ripe with Specsavers...for taking a break while they can. Jersey Jaunt This girl hears that the Specsavers media review has ... that Specsavers are interested in helping people with their sight issues, but is sure the client would have rather ...

Vision Express appoints Walker Media to handle £5m account

17 Jul 2008 | by Ben Bold

largest is Dollond Aitchison and the market leader is Specsavers. ...

Media Bitch's Diary 5 April

05 Apr 2012 | by Media Bitch

Should have gone to... Well, this girl hears that the pitches for the 39m Specsavers media ... states, "Should have gone to Specsavers", it seems that MEC chief executive Steve Hatch and managing director Stuart Bowden reversed that by mocking up a Specsavers shop in the agency's offices ...

Initiative's Donovan to join MediaCom

06 May 2010 | by Anne Cassidy

is also charged with building on the agency's existing retail business, which includes Specsavers and DFS ...

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