New business leagues (4 May 2012)
03 May 2012
OMD was propelled to the top of the media league after landing the Specsavers business.
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Adwatch (July 20): Top 20 recall - Specsavers turns action-packed
20 Jul 2011 | by Robin Garton, Creative director, MBA
carrier, but Specsavers has managed to get one into its latest ad - in fact, maybe that's why ... . It is the latest in a long series of ads that use the line 'Should have gone to Specsavers.' At times, these play ... the straight 'need glasses' gag. Either way, what Specsavers has here is an endline and campaign idea that ...
Tories give up party political broadcast slot for East Africa
05 Oct 2011 | by Maisie McCabe
, McDonald's, Slimming World and Specsavers. Taylor said: "We were thrilled to be asked to make a film ...
Sponsorship Leagues 2011
10 Oct 2011 | by Kim Benjamin
and activities, brands can achieve greater resonance with potential customers. Specsavers Referee Sponsorship When FIFA lifted the ban on football referee sponsorship, high-street optician Specsavers spotted ... , coupled with the 'Should've gone to Specsavers' advertising slogan, meant that the sponsorship immediately ...
Adwatch (9 March) - Top 20 Recall: Is the new British Gas ad switched on?
09 Mar 2011 | by Craig Mawdsley, Joint planning director, Abbott Mead Vickers BBDO
Agency/TV Buyer Recall rank % 1 ( ) Specsavers In ...
Adwatch (Nov 16) - Top 20 recall: Holland & Barrett
16 Nov 2011 | by Tony Quinn, head of planning, JWT London
% 1= ( ) Gocompare.com In-house/MEC 48 2= ( ) Specsavers In ...
Top 100 Advertisers spend less on TV
09 Feb 2007 | by Jane Simms
28 -20.73% 46 SPECSAVERS 27 -1.79% 47 HSBC 27 15.44% 48 ...
Marketing League Table: Customer publishing leagues
19 Dec 2007
Peugeot, Specsavers, Npower. Member APA. www.specialistuk.com 22 Northstar Founded 2003 ...
Marketing League Table: Customer publishing leagues
19 Sep 2007 | by David Tiltman and Amanda Nottage
Peugeot, Specsavers, Npower. Member APA. www.specialistuk.com 22 Northstar Founded 2003 ...
Customer Publishing Leagues 2010
16 Jun 2010 | by Robert McLuhan
, 19% B2B, 16% internal. Clients include Peugeot, HSBC, Specsavers. Member APA. www ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
