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Superbrands case studies - Specsavers

Specsavers Opticians is the largest privately owned opticians in the world and one of the most...Offerings and values Specsavers Opticians has maintained its founders philosophy ... brand designer range Osiris. All Specsavers glasses now include Pentax lenses as standard and pricing ... in the world (Source: VisionTrak Sept 2005), Specsavers was one of the first optical retailers to introduce a ...

Superbrands case studies: Specsavers

. For many years now Specsavers Opticians has been recognised as the market leader in optics - today, one in four people who wear glasses buy them from Specsavers (Source: GfK Marketing Services). The brand ... in the UK, Ireland and the Netherlands, Specsavers is one of the most successful brands in retail optics ...

Specsavers aims for eco-style with bag change

LONDON - Specsavers is bringing out recycled fabric bags featuring an optical trick instead of its...will fit glasses cases and larger bags are intended for the beach. The bags project is part of Specsavers ... and stylish. Specsavers creative team Mark de la Rue and Jon Crocker conceived and designed the bags. Mark ...

Specsavers and Asda clash over logo similarities

LONDON - Specsavers is to meet Asda in court next April in a bid to stop the supermarket's Asda...Specsavers has also claimed the slogan used by the supermarket, 'Be a real spec saver at Asda ... , ruling there was enough evidence that Specsavers' reputation was threatened by Asda Optician's marketing ... , marketing director at Specsavers, said: "We are very pleased that Asda has now agreed in court to remove any ...

Specsavers to sponsor Endemol's mobile soap opera

LONDON - Specsavers Direct, the online service provided by the High Street optician brand...deal, the Specsavers logo will appear at the start and end of each episode, and there will also be what the agency calls "subtle" references to Specsavers contact lenses in the storyline. If you have an opinion ...

Appointment to view: the ads that led us to Specsavers

Specsavers "should've gone to Specsavers" strapline is now so firmly established in the public...The new ad features a koala bear falling out of a tree . Graham Daldry, Specsavers in ... introduced the "should ve gone to Specsavers" line in a 2002 soap opera themed ad. The phrase became ... . Some of the more memorable Specsavers ads include the recent "Lynx effect" parody and its work ...

TalkSport links with Specsavers for World Cup push

LONDON - TalkSport radio has agreed a five-figure online deal with Specsavers for the duration...TalkSport's "Should Have Gone to Specsavers" gallery will feature images contributed from pubs ... , Specsavers has created an online forum, "Specsavers -- Eyes on Germany", which will feature the acerbic ... , will be invited by Specsavers to buy a pair of glasses. Kevin Bird, business development manager at TalkSport ...

MSN to light up Specsavers' clearer pricing campaign

LONDON - Specsavers is launching its latest digital advertising campaign, aimed at making prices...looking for an innovative way to communicate Specsavers' Clear Price policy and we felt MSN offered Specsavers perfect coverage of its target audience." The creative was handled in-house by MSN. Amanda ...

Boots, Specsavers and Reckitt Benckiser add to NotW woes

Boots and Specsavers, two of the News of the World's biggest clients, have said they are 'putting...In a statement released today, Specsavers said it had "pulled its advertising from the News of the World until further notice following the allegation that the paper hacked in to the mobile phones ... in the region of 900k with the NotW, Specsavers almost 400k and RB about 275k. ...

Postman Pat takes over MSN's homepage for Specsavers campaign

LONDON - Specsavers is running a homepage takeover of MSN that features Postman Pat driving...The online ad, created by Specsavers' marketing department and online media agency i ... Specsavers' longstanding 2-for-1 campaign. For today, MSN's site features the flowing Greendale ... . Melissa Milgate, MSN homepage sales specialist, said: "The Specsavers takeover is a great example ...

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