29 Sep 2004
Client: Specsavers
Creative agency: Endemol
Media agency: i-level...Specsavers is sponsoring the UK's first MMS soap opera, FanTESStic. More than 80 comic strip-style episodes are being sent out over a 16-week period. The soap is targeting consumers aged between 16 and 24 ...
by Endemol and Specsavers, a boy stands a girl up because he does not have the right contact lenses ...
21 Jun 2006
| by Tony Quinn, Planning director, Leagas Delaney
I love Specsavers. I know it's wrong, but I do....its butt. Like going into a TK Maxx or
a Benjys, the Specsavers experience is not altogether ...
-plucked eyebrow in adland, is that I've actually grown to quite
like Specsavers' advertising. Not in a 'chin ...
it? I love Specsavers, but I sense an identity crisis. ...
28 Oct 2008
| by Fiona Ramsay
LONDON - Specsavers has developed its first interactive project, a piggy bank-themed digital game...greeted with the line 'Should've gone to Specsavers' and a link to the site promoting the opticians' ' 25 and above' range of frames. The work was developed by Specsavers' in-house ad department. Specsavers said digital is set to become an increasingly important part of Specsavers' marketing plans. ...
09 Feb 2007
| by Jemima Bokaie
LONDON - Andrew Molle, the marketing director of Specsavers, is resigning after 11 years...was responsible for introducing the Should ve Gone To Specsavers line and was behind the TV commercial featuring ...
and commercial. Molle said: I am extremely sad to be leaving Specsavers as my time with the group has been ...
. Specsavers has more than 830 stores throughout the UK, Ireland, the Netherlands, Scandinavia and Spain ...
19 May 2009
Specsavers has launched an outdoor campaign to support its current TV ads in which employees
12 Feb 2008
| by Richard Storey, Global strategy officer, M&C Saatchi
. Specsavers doesn't have the restriction of a dog, or a celebrity. It is
free from the binds of a creative ...
dog
and a giant ear on the bus. But that is not to say Specsavers is being inconsistent. As a ...
and 'should've gone to
Specsavers'. Given all that, Je ne regrette rien is not a surprising choice ...
22 May 2003
| by Steve Richards, Managing director, Swordfish
the branding of referees' shirts in December 2001 and the far-sighted buyers at Specsavers scored a coup ...
Association to get its logo on the shirts of Scotland's referees.
Hats off to Specsavers for demonstrating ...
24 Jun 2008
Specsavers is sponsoring Channel 4 prime-time show Gok's Fashion Fix, presented by celebrity...The deal will build on the opticians' existing association with Wan,
following its sponsorship of his C4 show How To Look Good Naked. It includes sponsorship on C4's 4OD catch-up service, a bespoke
sponsor's microsite, and branding on the show's site at Channel4.com.
Specsavers will produce the creative ...
01 Oct 1998
Specsavers Opticians has launched a UK web site providing style and
health tips for people who...Specsavers Opticians has launched a UK web site providing style and
health tips for people who wear glasses or contact lenses. Users can
also use the site (www.specsavers.com) to find their nearest store.
...
14 Nov 2008
| by Fiona Ramsay
LONDON - Specsavers has parodied the new Barclaycard waterslide campaign by BBH with a new YouTube...In the Specsavers version of the ad, rather than gracefully gliding home down the flume, a man ...
to Specsavers' branding appears as we hear a muffled 'Bollocks' shouted from the skip. The viral was produced by Specsavers Creative team and featured Specsavers staff. ...