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New campaign: Specsavers

Client: Specsavers Creative agency: Endemol Media agency: i-level...Specsavers is sponsoring the UK's first MMS soap opera, FanTESStic. More than 80 comic strip-style episodes are being sent out over a 16-week period. The soap is targeting consumers aged between 16 and 24 ... by Endemol and Specsavers, a boy stands a girl up because he does not have the right contact lenses ...

Adwatch: Specsavers - 'The Matrix'

I love Specsavers. I know it's wrong, but I do....its butt. Like going into a TK Maxx or a Benjys, the Specsavers experience is not altogether ... -plucked eyebrow in adland, is that I've actually grown to quite like Specsavers' advertising. Not in a 'chin ... it? I love Specsavers, but I sense an identity crisis. ...

Specsavers launches online game

LONDON - Specsavers has developed its first interactive project, a piggy bank-themed digital game...greeted with the line 'Should've gone to Specsavers' and a link to the site promoting the opticians' ' 25 and above' range of frames. The work was developed by Specsavers' in-house ad department. Specsavers said digital is set to become an increasingly important part of Specsavers' marketing plans. ...

Molle quits Specsavers

LONDON - Andrew Molle, the marketing director of Specsavers, is resigning after 11 years...was responsible for introducing the Should ve Gone To Specsavers line and was behind the TV commercial featuring ... and commercial. Molle said: I am extremely sad to be leaving Specsavers as my time with the group has been ... . Specsavers has more than 830 stores throughout the UK, Ireland, the Netherlands, Scandinavia and Spain ...

Specsavers launches outdoor campaign

Specsavers has launched an outdoor campaign to support its current TV ads in which employees

Adwatch: Specsavers - 'No regrets'

. Specsavers doesn't have the restriction of a dog, or a celebrity. It is free from the binds of a creative ... dog and a giant ear on the bus. But that is not to say Specsavers is being inconsistent. As a ... and 'should've gone to Specsavers'. Given all that, Je ne regrette rien is not a surprising choice ...

MEDIA: Media choice - Specsavers

the branding of referees' shirts in December 2001 and the far-sighted buyers at Specsavers scored a coup ... Association to get its logo on the shirts of Scotland's referees. Hats off to Specsavers for demonstrating ...

Specsavers to back Fashion Fix

Specsavers is sponsoring Channel 4 prime-time show Gok's Fashion Fix, presented by celebrity...The deal will build on the opticians' existing association with Wan, following its sponsorship of his C4 show How To Look Good Naked. It includes sponsorship on C4's 4OD catch-up service, a bespoke sponsor's microsite, and branding on the show's site at Channel4.com. Specsavers will produce the creative ...

NEW MEDIA: Specsavers style tips

Specsavers Opticians has launched a UK web site providing style and health tips for people who...Specsavers Opticians has launched a UK web site providing style and health tips for people who wear glasses or contact lenses. Users can also use the site (www.specsavers.com) to find their nearest store. ...

Specsavers parodies Barclaycard ad on YouTube

LONDON - Specsavers has parodied the new Barclaycard waterslide campaign by BBH with a new YouTube...In the Specsavers version of the ad, rather than gracefully gliding home down the flume, a man ... to Specsavers' branding appears as we hear a muffled 'Bollocks' shouted from the skip. The viral was produced by Specsavers Creative team and featured Specsavers staff. ...

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