29 Apr 2008
| by Media Week
GMG Radio-owned 102.2 Smooth Radio has secured Specsavers as the new sponsor of its drive-time show...The year-long sponsorship deal, which begins next Monday (5 May), also
includes an online content element with a sponsored strip on the
drive-time show's web page. In addition, the Specsavers campaign ...
,000 spending money, plus the chance to win free pairs of
designer Specsavers glasses. ...
15 Nov 2005
| by Media Week
High-street optician Specsavers is hoping to target footie fans in need of an eye test...'ve Gone to Specsavers" – the tagline for the brand's latest advertising campaign.
Specialist digital agency i-Level negotiated the deal on behalf of Specsavers with Football365.com-owner TeamTalk.
Part of the deal will also see Specsavers' ads appearing on other sites in the TeamTalk network.
Mark Trustum ...
14 May 2007
| by Ellen Bennett
LONDON - Sky Sports has secured Specsavers as a sponsor of its cricket programming this summer....The deal includes live and support programming and begins with England s first Test against the West Indies, starting on Thursday. Specsavers will also sponsor Cricket AM, the Saturday morning magazine show, and Sunday morning discussion programme Cricket Writers on TV. Specsavers will feature ...
25 Sep 2007
| by Media Week
Specsavers is to sponsor the next two series of Channel 4's makeover show, How To Look Good Naked....as the programmes showing on 4degD. The
package also includes a bespoke Specsavers online campaign. The deal was negotiated by MEC Sponsorship and the Channel 4 sponsorship
team. Specsavers will produce the creative in ...
. How To Look Good Naked's presenter, Gok Wan, is now Specsavers' fashion
adviser, thanks to his ...
18 Jan 2005
| by MediaWeek
Specsavers was losing out as
fashion-conscious Scots decided
to shop elsewhere for optical eyewear...Specsavers as being pioneering. The obvious humour of an optical retailer sponsoring football referees ...
. The Scottish FA can now train 300 additional referees per year, while Specsavers gain impactful branding on all match officials. MEC: Sponsorship works closely with Specsavers’ retained PR agency, Beattie ...
22 May 2007
| by Media Week
NO - Andrew Molle, Marketing director, Specsavers
18 Apr 2006
| by Media Week
Optician Dolland & Aitchison hits back against Specsavers with new advertising campaign....Specsavers was an advertising success story last year with its long-running series of ads featuring its "Should have gone to Specsavers" slogan. The optician has sold itself on good offers ...
- when the ad was launched. Specsavers' own quality rating tumbled six points from +14 to +8, while its ...
04 Dec 2007
| by Media Week
with Specsavers
to sponsor its makeover show, How To Look Good Naked. ...
22 Oct 2001
| by MediaWeek
CIA director Andrew Greaves has taken voluntary redundancy from the agency. Greaves worked on the Shell Europe Oil, Specsavers Optical Group and Mecca Bingo accounts. Last week the agency confirmed eight to ten members of its staff are to be made redundant as the economic downturn hits ...
03 Sep 2001
| by MediaWeek
the Real Radio brand, has attracted national brands such as Sainsburys and Specsavers as well as a ...