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Smooth secures Specsavers deal

GMG Radio-owned 102.2 Smooth Radio has secured Specsavers as the new sponsor of its drive-time show...The year-long sponsorship deal, which begins next Monday (5 May), also includes an online content element with a sponsored strip on the drive-time show's web page. In addition, the Specsavers campaign ... ,000 spending money, plus the chance to win free pairs of designer Specsavers glasses. ...

Specsavers scores with interactive ad

High-street optician Specsavers is hoping to target footie fans in need of an eye test...'ve Gone to Specsavers" – the tagline for the brand's latest advertising campaign. Specialist digital agency i-Level negotiated the deal on behalf of Specsavers with Football365.com-owner TeamTalk. Part of the deal will also see Specsavers' ads appearing on other sites in the TeamTalk network. Mark Trustum ...

Specsavers sponsors Sky Sports' cricket coverage

LONDON - Sky Sports has secured Specsavers as a sponsor of its cricket programming this summer....The deal includes live and support programming and begins with England s first Test against the West Indies, starting on Thursday. Specsavers will also sponsor Cricket AM, the Saturday morning magazine show, and Sunday morning discussion programme Cricket Writers on TV. Specsavers will feature ...

Specsavers sponsors C4's makeover show

Specsavers is to sponsor the next two series of Channel 4's makeover show, How To Look Good Naked....as the programmes showing on 4degD. The package also includes a bespoke Specsavers online campaign. The deal was negotiated by MEC Sponsorship and the Channel 4 sponsorship team. Specsavers will produce the creative in ... . How To Look Good Naked's presenter, Gok Wan, is now Specsavers' fashion adviser, thanks to his ...

Media Strategy - Oi, ref – get down to Specsavers!

Specsavers was losing out as fashion-conscious Scots decided to shop elsewhere for optical eyewear...Specsavers as being pioneering. The obvious humour of an optical retailer sponsoring football referees ... . The Scottish FA can now train 300 additional referees per year, while Specsavers gain impactful branding on all match officials. MEC: Sponsorship works closely with Specsavers’ retained PR agency, Beattie ...

Off the Fence - Are media agencies being underpaid by clients?

NO - Andrew Molle, Marketing director, Specsavers

Brand barometer - New campaign gives D&A a boost

Optician Dolland & Aitchison hits back against Specsavers with new advertising campaign....Specsavers was an advertising success story last year with its long-running series of ads featuring its "Should have gone to Specsavers" slogan. The optician has sold itself on good offers ... - when the ad was launched. Specsavers' own quality rating tumbled six points from +14 to +8, while its ...

Tic Tac sponsors US series on C4 and E4

with Specsavers to sponsor its makeover show, How To Look Good Naked. ...

Greaves goes amid CIA redundancies

CIA director Andrew Greaves has taken voluntary redundancy from the agency. Greaves worked on the Shell Europe Oil, Specsavers Optical Group and Mecca Bingo accounts. Last week the agency confirmed eight to ten members of its staff are to be made redundant as the economic downturn hits ...

Real Radio beats revenue target

the Real Radio brand, has attracted national brands such as Sainsburys and Specsavers as well as a ...

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