23 Aug 2002
| by CAMILLA PALMER
Camilla Palmer worries that no-one will bother going to Specsavers
at all after seeing its latest
20 Mar 2000
Specsavers Opticians online marketing account....Hyperlink Marketing, the online relationship marketing specialist, has been appointed to handle Specsavers Opticians online marketing account.
Hyperlink will handle Specsavers future online media buying strategy, focusing on the up-and-coming relaunch of specsavers.com and how this site can ...
20 Mar 2000
Specsavers Opticians online marketing account....Hyperlink Marketing, the online relationship marketing specialist, has been appointed to handle Specsavers Opticians online marketing account.
Hyperlink will handle Specsavers future online media buying strategy, focusing on the up-and-coming relaunch of specsavers.com and how this site can ...
14 Nov 2008
| by Fiona Ramsay
LONDON - Specsavers has parodied the new Barclaycard waterslide campaign by BBH with a new YouTube...In the Specsavers version of the ad, rather than gracefully gliding home down the flume, a man ...
to Specsavers' branding appears as we hear a muffled 'Bollocks' shouted from the skip. The viral was produced by Specsavers Creative team and featured Specsavers staff. ...
01 Feb 2006
Specsavers is to sponsor Channel 4's daytime quiz show Countdown....director at Specsavers, said the sponsorship
would allow the company to reach three-quarters of its target ...
will be extended online on both the Specsavers and
Channel 4 websites. ...
10 Jun 2005
| by Jeremy Lee
The optician chain Specsavers has centralised its £21 million media planning and buying account...buying, worth £13 million.
MEC led Group M's pitch and the consolidation will also see the Specsavers ...
account management.
Specsavers' marketing director, Andrew Molle, said: "I think this is probably ...
. This unique solution will ensure Specsavers continues to strengthen its strategic multimedia-channel buying ...
05 Mar 1999
| by KAREN YATES
campaign by the high street
opticians, Specsavers....branding campaign by the high street
opticians, Specsavers.
In a 60-second commercial ...
, the film is designed to reinforce Specsavers as
both the market leader in the retail sector and a company which takes
eyecare seriously. It will dovetail with Specsavers value-driven TV
advertising ...
15 Mar 2002
| by PETER SIMPSON
Beattie Media has been appointed by Specsavers to drive a national
consumer PR campaign following a...by Specsavers PR director Mary Perkins. 'Our business has evolved in the past five years and we felt it was time ...
effort. Specsavers has been voted the UK's most trusted brand by Reader's Digest
and we will be building ...
31 Mar 2011
| by Loulla-Mae Eleftheriou-Smith
Specsavers, the optical retailer, is launching a TV campaign focusing on long-sighted customers...Two ads, created by the brand s in-house agency, Specsavers Creative, break across national TV ...
to Specsavers ", the push includes an offer of free varifocals when purchasing a regular pair of glasses.
Graham Daldry, creative director, Specsavers Creative, said: "These ads are a good example of how we can ...
10 Feb 2006
Specsavers is to sponsor the Channel 4 quizshow Countdown. The 12-month deal, which includes