I-level completes deal valuing agency at £45m
01 May 2008 | by Staff
clients include the COI, Orange, William Hill, Specsavers and Sony. The Group is split into three ...
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Pat delivers Specsavers' word
23 Sep 2009 | by Staff
Specsavers has strengthened its position in the past few years with a string of successful...Brand: Specsavers Brand owner: Specsavers Optical Group Media agency: Mediaedge:cia Creative agency: Specsavers Creative The latest campaign for the brand first aired on 30 August and ... is subsequently given a ticket from a policeman, who remarks that he should have gone to Specsavers. The ad ...
Marketing Society president Marsden calls on sector to make itself understood at board level
16 Sep 2009 | by Ben Bold
-up of speakers, including Tim Orton, director of planning and marketing at Specsavers, and Colin Cook, head ... what we do in numbers." Specsavers' Orton described himself as being in the unusual position of having ... for measurement, said pre and post-campaign auditing enabled Specsavers to make significant savings by working out ...
Power 100: Next Generation
02 Jun 2010 | by Nicola Clark
: Stella Artois 'Recyclage de luxe' Favourite brand: Specsavers. 'Its "Should have gone to Specsavers ... .' Favourite campaign: Specsavers. 'From Postman Pat to its take on the Lynx ad, its creative executions always ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
HOLMES - SPECSAVERS Former Boots marketer-turned-Specsavers marketing director Holmes has worked hard ... -line technology' for 25, and then showed a pair of glasses. Holmes' efforts paid off as Specsavers scooped ... Specsavers promotion to compare prices. GetLenses was forced to back down. 60: ANDREAS HILGER - ANHEUSER ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
-out of 'smart-meters' will also keep him busy. 52. Richard Holmes, Specsavers There are two remarkable things about Specsavers' advertising: first, it defies the text-book approach by being created in ... Holmes, who joined Specsavers in 2007 as marketing director and is now based with the optician's central ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
