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NEW MEDIA: Specsavers style tips

Specsavers Opticians has launched a UK web site providing style and health tips for people who...Specsavers Opticians has launched a UK web site providing style and health tips for people who wear glasses or contact lenses. Users can also use the site (www.specsavers.com) to find their nearest store. ...

Specsavers moves media to Group M

The optician chain Specsavers has centralised its £21 million media planning and buying account...buying, worth £13 million. MEC led Group M's pitch and the consolidation will also see the Specsavers ... account management. Specsavers' marketing director, Andrew Molle, said: "I think this is probably ... . This unique solution will ensure Specsavers continues to strengthen its strategic multimedia-channel buying ...

Media: Specsavers to sponsor quizshow Countdown

Specsavers is to sponsor the Channel 4 quizshow Countdown. The 12-month deal, which includes

Specsavers aims for eco-style with bag change

LONDON - Specsavers is bringing out recycled fabric bags featuring an optical trick instead of its...will fit glasses cases and larger bags are intended for the beach. The bags project is part of Specsavers ... and stylish. Specsavers creative team Mark de la Rue and Jon Crocker conceived and designed the bags. Mark ...

Specsavers and Asda clash over logo similarities

LONDON - Specsavers is to meet Asda in court next April in a bid to stop the supermarket's Asda...Specsavers has also claimed the slogan used by the supermarket, 'Be a real spec saver at Asda ... , ruling there was enough evidence that Specsavers' reputation was threatened by Asda Optician's marketing ... , marketing director at Specsavers, said: "We are very pleased that Asda has now agreed in court to remove any ...

Branding brief: Specsavers to launch recycled bags

Specsavers, the chain of opticians, is to launch recycled fabric bags featuring an optical illusion

Specsavers moves £21m media into Group M

LONDON - The optician chain Specsavers has centralised its £21m media planning and buying account..., worth £13m. MEC led Group M's pitch and the consolidation will also see the Specsavers communications ... management. Specsavers' marketing director, Andrew Molle, said: "I think this is probably the first ... . This unique solution will ensure Specsavers continues to strengthen its strategic multimedia-channel buying ...

Boots, Specsavers and Reckitt Benckiser add to NotW woes

Boots and Specsavers, two of the News of the World's biggest clients, have said they are 'putting...In a statement released today, Specsavers said it had "pulled its advertising from the News of the World until further notice following the allegation that the paper hacked in to the mobile phones ... in the region of 900k with the NotW, Specsavers almost 400k and RB about 275k. ...

Specsavers TV work uses artist to break with product-led field

Specsavers Optical Group is raising the creative stakes in the UK s optical retail market with a...Specsavers Optical Group is raising the creative stakes in the UK s optical retail market with a ... Specsavers usual strategy of focusing on price and promotions. The 60- and 40-second commercials ... . The film was written, art directed and directed by Julian Hanford, Specsavers creative director. Hanford ...

HOTLINE: i-level wins online media account for Specsavers

the online media account for Specsavers following a four-way pitch. Outrider had held the account.

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