Paper Round (16 August) - Which clients are advertising in the national press?
16 Aug 2010 | by Sarah Johnson
-page ads in the tabloids, while Specsavers reminds parents that children are entitled to free sight tests ...
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Reality check: August
23 Sep 2010 | by Campaign Staff
ScS Sofas Bank holiday sale Inhouse 150 7 Specsavers Garage Inhouse ... Cadbury's Spots v Stripes Fallon 178 3 Specsavers Garage Inhouse 172 ... 193 4 Kit Kat Lunchbox JWT London 193 6 Specsavers Garage ...
Paper Round (9 August) - Which clients are advertising in the national press?
09 Aug 2010 | by Sarah Johnson
of the Disasters Emergency Committee. Specsavers pushes its hearing centres, claiming it could save ...
Paper Round (21 July) - Which brands are advertising in the national press?
21 Jul 2010 | by Sarah Johnson
and The Times advertising offers on pet food to thrifty pet owners. Specsavers pushes the "stacks of choice ...
Power 100: Next Generation
02 Jun 2010 | by Nicola Clark
: Stella Artois 'Recyclage de luxe' Favourite brand: Specsavers. 'Its "Should have gone to Specsavers ... .' Favourite campaign: Specsavers. 'From Postman Pat to its take on the Lynx ad, its creative executions always ...
Spoof viral ads - threats and opportunities
27 Jan 2009 | by Gemma Charles
The explosion in the number of spoof viral ads can be directly correlated to the rise in broadband penetration, which has made it easier for consumers to access and share video. Specsavers, Pot Noodle and Wonderbra are among the brands that have recently opted to use this tactic, which can be rewarding, but does ...
P&G widens lead over Unilever among top 100 advertisers
19 Feb 2008 | by Amanda Nottage
37.39 2.2 32 Specsavers 36.49 32.9 33 Direct Line 35.42 2.2 34 McDonald s 33.34 9 ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
HOLMES - SPECSAVERS Former Boots marketer-turned-Specsavers marketing director Holmes has worked hard ... -line technology' for 25, and then showed a pair of glasses. Holmes' efforts paid off as Specsavers scooped ... Specsavers promotion to compare prices. GetLenses was forced to back down. 60: ANDREAS HILGER - ANHEUSER ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
-out of 'smart-meters' will also keep him busy. 52. Richard Holmes, Specsavers There are two remarkable things about Specsavers' advertising: first, it defies the text-book approach by being created in ... Holmes, who joined Specsavers in 2007 as marketing director and is now based with the optician's central ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
