Specsavers 'lift' by Specsavers Creative
07 Apr 2011
Specsavers Creative has launched two tactical TV spots to target over-45s with the optical retailer
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Specsavers 'koala' by Specsavers Creative
08 Aug 2011
Specsavers is promoting contact lenses with a computer-generated koala in its latest ad, which also
Specsavers 'station' by Specsavers Creative
27 Jan 2011
Specsavers has launched its first 2011 TV campaign which sees a myopic lover kiss the wrong man.
Specsavers 'comedy capers' by Specsavers Creative
07 Aug 2009
Specsavers Creative has created a new Irish TV campaign to promote the news that Specsavers...The new campaign has been made by its in-house creative agency featuring Specsavers new anti-hero, named Harrison. Harrison attempts to sabotage Specsavers advertising as he comes across a billboard promoting Specsavers 2-4-1 designer glasses offer. The farcical plot sees the bitter competitor tying ...
Specsavers launches ads mocking MP expenses claims
22 Jun 2009 | by Fiona Ramsay
Specsavers has launched a press campaign on the back of the MP expenses claims debacle....to 50 as it was too much for a pair of glasses on allowance. Specsavers has launched an ad campaign ... Glasses from only 25. Should've gone to Specsavers . Normal 0 false false false ...
Specsavers under attack in new ad campaign for free varifocals
03 Apr 2009 | by Fiona Ramsay
LONDON - Specsavers is marketing its new offer for free varifocal lenses with glasses from £75...to destroy the Specsavers billboards, PR stands and balloons. The campaign features two main characters ... ' slides onto the screen, knocking Harrison off his feet. The ads mark the first time Specsavers has used ... destroying the Specsavers offer and being hit back by the text. There are three radio ads, all based around ...
Adwatch (July 20): Top 20 recall - Specsavers turns action-packed
20 Jul 2011 | by Robin Garton, Creative director, MBA
carrier, but Specsavers has managed to get one into its latest ad - in fact, maybe that's why ... . It is the latest in a long series of ads that use the line 'Should have gone to Specsavers.' At times, these play ... the straight 'need glasses' gag. Either way, what Specsavers has here is an endline and campaign idea that ...
Mr Men owner eyes ties for 40th birthday push
11 May 2011 | by Loulla-Mae Eleftheriou-Smith
Specsavers used the Mr Men characters last year in an ad campaign, based on its 'Should've gone to Specsavers ... characters appeared in a TV ad for opticians Specsavers. ...
Reality check: August
23 Sep 2010 | by Campaign Staff
ScS Sofas Bank holiday sale Inhouse 150 7 Specsavers Garage Inhouse ... Cadbury's Spots v Stripes Fallon 178 3 Specsavers Garage Inhouse 172 ... 193 4 Kit Kat Lunchbox JWT London 193 6 Specsavers Garage ...
Private View: Nick Hastings, the executive creative director at Euro RSCG London
28 May 2004
. Still, even she can't hide the absence of an idea, big or small. The Specsavers campaign soldiers on with the line: "Should have gone to Specsavers." It's the kind of "big idea" that may be executionally fertile ... glasses. His fans are horrified and run away as the voiceover waffles on about money and Specsavers' range ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
