23 Oct 1997
| by PAUL PARASHAR, Broadcast director, New
. Guinness, BUPA, Specsavers, Wrigley s, Daewoo and
Microsoft are among those advertisers who have signed...Channel 5 has struck deals with clients who had not so far included
it on their schedules. Guinness, BUPA, Specsavers, Wrigley s, Daewoo and
Microsoft are among those advertisers who have signed on for the first
time.
The news represents a significant step forward in relations between
Channel 5 ...
28 Mar 1996
| by GAIL KEMP
of new entrants. From the no-frills, sell-
it-as-it-is school, we have Specsavers, Kinder Surprise...BT s new Brian Walden campaign hits the number one slot this week,
topping an Adwatch table full of new entrants. From the no-frills, sell-
it-as-it-is school, we have Specsavers, Kinder Surprise, Churnton Cheese
and Wrigley s.
In the celebrity stakes, Shane Ritchie scores 60% awareness for Daz ...
08 Jun 2005
| by Adrian Kemsley Creative director, Mortimer Whittaker O'Sullivan
sort of know what I am going to get with commercials from Homebase and Specsavers. But what about
21 Jun 2006
WINNER
Client: Specsavers Optical Group
Agency: In-house
COMMENDED
Client: Innocent Drinks ...
, with an average spend of
£1200 per hearing aid. Specsavers believed there was an opportunity to extend the brand ...
they were
expensive and poor on service - the opposite of Specsavers'
customer-friendly and value ...
02 Mar 2000
| by GAIL KEMP
- Woolworths, Sainsbury s and
Specsavers - have used radio to pull in custom.
The month s bravest radio advertiser has to be Specsavers, which makes
its Radiowatch debut at number six. The Guernsey ...
-for-one promotion.
The Specsavers marketers had previously used radio for local store
promotions, but felt ...
23 Sep 2010
| by Campaign Staff
ScS Sofas
Bank holiday sale
Inhouse
150
7
Specsavers
Garage
Inhouse ...
Cadbury's
Spots v Stripes
Fallon
178
3
Specsavers
Garage
Inhouse
172 ...
193
4
Kit Kat
Lunchbox
JWT London
193
6
Specsavers
Garage ...
28 May 2004
. Still, even she can't hide the absence of an idea, big or small.
The Specsavers campaign soldiers on with the line: "Should have gone to Specsavers." It's the kind of "big idea" that may be executionally fertile ...
glasses. His fans are horrified and run away as the voiceover waffles on about money and Specsavers' range ...
13 Jan 2009
| by Nicola Clark
, marketing director of Specsavers, the answer is yes. 'As Oscar Wilde said, there is only one thing worse ...
Corsa DLKW 30 12 Specsavers In-house 26 13 COI: HM Revenue M C Saatchi 25 Customs ...
particularly unpopular entry in the list is the Specsavers campaign, created in-house, featuring legendary ...
10 Oct 2008
. Each ad ends with the strapline: "We only select the two best bits."
SPECSAVERS - ALIBI
CREDITS
Project: Alibi
Client: Richard Holmes, marketing director, Specsavers
Brief: Promote value for money
Creative agency: Specsavers Creative
Writer: Simon Bougourd
Art director: Neil Brush
Planner: In ...
16 Aug 2010
| by Sarah Johnson
-page ads in the tabloids, while Specsavers reminds parents that children are entitled to free sight tests ...